1938-07-08 — Page 2

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Paging The Shops|

Price Slashing Sales And An Opportunity To Treat Yourself To Beauty

by Ursula Jeffries

DISCOUNT SALE

No longer need those of us with shoes, making the same type carry slender purses press our faces long-[you for shopping and cocktail' par- ingly against the glass panes that tles, now's the time to line up your separate us from the inner sanctums shoe wardrobe with your dress war- of some of our leading stores. At drobe. least two prominent business houses are in the grip of a price-slashing fever, and for a whole week, at footwear. least, we can let ourselves go buy shoes, frocks and hats to heart's content.

SENSATIONAL PRICE SLASHING

And while still on the subject of wonderful bargains and can now be picked up in the Shoe our Department of Vogue's. Anything from ten to fifty per cent is the or- der of the day hero.

You can choose from a whole ran- Always an event in the history of ge of up-to-the-minute stylos. Hong Kong shopping is the clearan- Whether your fancy is a spectator ce sale now being held by Gordon sports shoe of the high-fronted type, & Company. British and Ameri-or tie variety, they have it... in- can shoes of up-to-date designs are cluding day shoes of sandal type, being cleared at sensational price or with cut-out sides; high-fronted cuts. There is no other way to afternoon shoes, compensated for by describe it. Shoes that were original-sides that are deeply cut-away, and ly worth any sum above ten dollars, evening sandals of pretty brocade, are now going for any sum below perched high on slender silver heels. that figure. For example, we For fascinating fashion plus ab- noticed a pair of goodlooking silver solute comfort there is nothing to sandals, slightly tarnished 'tis true, equal these American shoes, and you but still good enough, to, take its will love the way the soles twist, place with the best of em, priced bend and flex.

L

THE CHINA MAIL, JULY 8, 1988.

CIRLICASS

(Copyright, 1938, by The Bell Byndicate, Inc.)

5.27

"It seems strange but those who love the great wide open" spaces," says observing Olivia, “live in a trailer where they have to go outside to turn around,”.

mate in fashion, will find a trip here very much. to her advantage.

For those who wish to arouse the cocktail shoes in flowered silk, and interest of the public, there is a new stock up on silk hose by taking ad-mode that is guaranteed to call vantage of the special low price of fered on their Corticelli line.

at the ridiculous.sum of two dollars Ask to see their Movie Vogue and fifty cents! And if that isn't an example of "something for nothing, we'll promise never to write another word on the shops again.

Earmarked at the give-away

"BIG APPLE” MODE price of five and ten dollars were a So much for the shoe situation. number of smart-looking town And what about the other temp- shoes, in styles to be found in any tations offered us in other lines? recent edition of "Vogue." You'll For one thing, Vogue's dress de- love these shoes for their flattering partment are offering a twenty per lines, and, better still, for the way cent discount on their entire stock just now, so any woman who feels they wear and feel.

So, m'dears-if up to now you've the need to cut down on her dress ulti- permitted yourself to run short on budget and yet demands the

PICNIC NEEDS

A COMPLETE SELECTION!

SALMON

S. & W. Finest Blood Red

.82

11⁄2 flat.

MEAT PASTES

**Tyne" Brand

.60

CAMP PIE

.42

3 jars.

12 oz. tin.

SALAD.

.30

"Red Feather"

VEGETABLE

"Tyne" Brand

SALAD FRUITS

8 oz. tin.

.88 22 tin.

"Fame" Brand

PEACHES

"Fame" Golden Halves

.60

BISCUITS

H. & P. Gingers Nuts

.65

2), tin.

8 oz. ctn.

COFFEE

Brazilian Blended

.25

1⁄2 lb. pkt.

THE DAIRY FARM, ICE & COLD

STORAGE PURE FOO

ייז

that depth, and in the new process Ahana of make-up used by the Beauty Parlor, the same flattering effect of "roses" is achieved.

The method employed is similar forth praise. It has been christen- to that used by famous portrait ed the "Big Apple," and is fashion's painters who, in order to infuse life "love" of the moment. At Vogue's 'and warmth into their canvass ap- we viewed the first of its kind--a ply a prime colour to act as a base

In the new day frock of beige coloured linen, for the others. trimmed with buttons made of cork cess of make-up the prime colo

skin and hand-painted with Mexican or undertone applied to the

The belt was fashioned of comes in the form of Colonial Dames figures.

and when coupled plaited braid on which was strung Beautifier, three large and picturesque me-with the use of Colonial Dames Moist Rouge, provides the mežus by dallions.

Sharkskin suits in white and which the soft, rose petal effect colours are among other things we may be on ajner. recommend. These come in long The Abana Beauty Parlor is to be sleeves, and are so cool to the touch found on the second floor of Alex- that they can be worn right now and andra Building, and is under the well into the Autumn.

personal supervision of a gruaduate Picture hats and little 'uns, with of the California School of Beauty plenty of dash and verve, flaunting | Culture. They invite you to drop inconsequential bits of ribbon or in at any time and learn for yourself veiling, and bunches of flowers Colonial Dames common sense road perched at provocative angles, are to beauty. So if you feel that yours to select, too.

there is anything you want to know FREE BEAUTY

about your skin, or what colours are If you have had Colonial Dames best suited to your individual type, New Process Third" Dimension now's your chance. to receive expert Make-up demonstrated to you by advise and attention, absolutely the Ahana Beauty Parlor, you al-without obligation and free of cost. ready know the marvellous natural

GENEROUS OFFERS results to

to be obtained from it, and And before we leave the subject this message is not for you. If, on of Colonial Dames, we must tell the other hand, you have not taken you of the offers which have been advantage of the free individual made by A. S. Watson & Company. demonstrations

ions offered by them, we urge you to do so at once..

On a "money back guarantee" they invite you to try Colonial Dam- What is "Third Dimension" make es All-Purpose Cream in Jars of up, you may ask? It is simply this, three sizes, and to a limited number We all know that in nature, the only, they offer one jar of Colonial colour of youth comes from beneath Dames All-Purpose Cream and one the surface of the skin; that the jar of Salon Cream at the very skin of youth possesses a softness special price of seven dollars. Nor- and depth of colour which is equal mally these would cost seven dollara in delicacy and beauty to that of a and three dollars respectively, so rose petal. Well," "Third Dimenɔn your way, girls, before the stock sion" is simply another name foris cleared:

FOR QUALITY PRINTING

GO TO

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