1937-07-23 — Page 10

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THE CHINA MAIL, JULY 28, 1987.

A subtle change has taken place in the manner of Her activity, which being interpreted, Beer to mean that the Japanese realise that they badly misjudged, the situation and would be prepared 7. Garrick Street, London, W.6.2 achieved without loss of face.

to back out now if this could be Notice fó Contribútorà: All communications intended for chiao Incident pointed to a be- Events following the Lukou-

the Editor, and be accompanied by dealing with the problem

lief that the time was ripe for 8 Name and Address, not necessarily for insertion but military went ahead confident

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Hong Kong, Friday, July 23, 1937.

19

of

The

that it was only the 29th Army with whom they had · to deal. Nanking's bold determination in the crisis and the despatch of troops has given both the High Command at Tientsin and the War Office in Tokyo to pause. Localisation of the incident, which Japan needed for her aims and demanded of Nanking, would obviously have been playing in- to her hands. The Central Gov- We live in a propaganda age. ernment, however, has declined It is, as a policy, a product of to run true to past form and has the Great War, although much presented Japan with a problem of its method is as old as man, over which her leaders continue To state a position fairly and let to puzzle to find an answer. people judge would be honest propaganda;

PROPAGANDA IN NORTH CHINA

*

The structure of the system of

but ex parte Education Changes statements are not naturally nor easily made fair; and no pro pagandist seems to have tried it public educatión. in Great Brit- yet. It is too tame, too mild, too ain is undergoing a change offi- uncertain in its effects. The obcially known as reorganisation. ject of propaganda is to shape The purpose is to provide ad- public opinion to the liking of vanced and paretical instruction those who pay for its dissemina for the older children, which is tion and facts are irrelevant ir felt to be impossible under the fictions seem more likely to en- existing conditions of small schools, classes of wide age-

sure success.

rest.

...

now

To call the other party a fool range, and non-specialist, tea- is clumsy propaganda and is not chers. done. The expert nowadays com- The plan entails much rebuild- poses a foolish statement, attri-ing. There are to be facilities for butes it to the party to be dis- woodwork, metalwork, cookery, credited and the public does the laundry, housewifery, gardening, The victim may repudiate beekeeping, poultry-keeping, in authorship of the folly. That will addition to the ordinary routine merely suggest that he is

lessons of schools. ashamed of it. There is sufficient Properly equipped gymnasia, incredulity and scepticism abroad fully qualified instructors, play- to thwart the truth, but somehow ing fields and canteens are pro- for some reason not enough to vided for. In fact, it is as near defeat the propaganda. A thing the ideal as the foresight of the once said, however lying in ori-authorities and the pockets gin, hangs on in the face of the ratepayers will allow. If it persistent evidence of the truth. gives all that it promises, it will At the moment, this seems to fulfil one of its objects of which cover the case of General Sung little is said, namely, to arouse Cheh-yuan. the chairman of the on the part of the parents Hopei-Chahar Political Council. désire to have the school-leaving regarding whom rumour insists age raised to sixteen. At pre upon saying that he has sold sent this question is viewed with North China to Japan. His cate- suspicion or even with resent- gorical statements to the con- ment. trary, although supported by

what facts can be safely credit-Spare That Phrase

ed with so being, have not pre-

of

A

vented the spreading of a belief Would that all inventors were that the North China crisis will so considerate of tradition! be terminated peacefully, by the New York store advertises a new simple process of ignoring Nan-porch light designed not only to king's concern with it.

do what a workmanlike porch

If it be borne in mind that such light should do, but also to re- a liquidation of the situation is vive a moral object lesson... the one nearest to Japanese wishes, the origin of the allega- tions need not be far to seek.

Has Japan Detected An Error?

When Clyde Fitch in the mauve nineties wrote his play about "The Moth and the Flame,” Americans were not so · fær re- moved from the days of candles but that the implication was familiar and obvious. But then came Mr. Edison with his incan- A peaceful settlement in North descent lamp, and although its China is hot yet beyond the glow was adequately luring to realms of possibility, although moths, gnats, beetles and what- nothing has occurred to promote not, yet when they brushed optimism. As “The Times” point- against its glassy sides nothing ed out yesterday, Japan has noth- happened.

ing of reality to gain and a great Now the "flame” is restored to deal to lose by embarking upon its old effectiveness. When a wit- a military adventure in North less insect flies against the new China, while a major war would electrical porch light he strikes present her with alternative out-first a series of decorative grids comes, a major disaster and a carrying a low charge of current minor disaster,

sufficient to acquaint him, with The impression to-day, indeed, what happened to indiscreet is that Tokyo is more freely dis- moths in the nineties and before. posed towards a peaceful settle- Thus is revived one of the mean- ment than she was ten days ago. inga of the language.