1937-04-27 — Page 8

THE CHINA MAIL, APRIL 27, 1937.

ONE MAN'S GRIEVANCE

ENTLEMEN who flip though civilisation to destroy man's faith

pages of papers in the in the finer things of life.

are industry,

Consider thoughtfully these male-trapping deterred in this casual TM prac- camouflages from the viewpoints of tice by the shockingly frank the anthropologist and sociologist. advertising illustrations of intimate Be on your guard as you bravely go items of feminine merchandise. A after a study of the brazen but in- no more sidious advertisements you hitherto true gentleman would tarry in deliberate inspection of have blushingly skipped. The sub- 3 such gems of commercial art than jeet has the alluring danger of

to -her. would pause after blundering "wet paint" sign. It's difficult

off alarmed fe- keep your hands accidentally upon an

despite all male stranger partially immersed warnings. in a bathtub off the guest room.

men.

has

Now, honestly, what chance This Victorian modesty has pre-a man got when he is snatched al- served a chivalry costly to gentle- most from innocent boyhood to It has allowed a development come face to face with the Mephis- who of male gullibility to a pathetic de- tophelian ingenuity of those

with the wily gree. To-day, even though children plot his downfall

or of life brassiere, bandeaux-

whatever are educated in the facts and have no longer a prurient curi-trick names happen to be applied osity in the lascivious bumble bee to these artful devices?

on the pollenising prowl for a trust-

The utter helplessness of the

one

ing virgin rose, millions of males male, under the circumstances; be-

poignant when grow to adulthood in the bashful, comes

what female form recalls: blind belief that the

a fast one was put eminent and divine. over by the

Mr. Conde divine is both female

There eventually comes a time when Nast, high priest of the women's the penalty of this male ignorance fashion journalists. must be paid.

Bewildered, disillusioned

men in the darkness

sob

The Great Conde outdid the Great young Ziegfeld as a glorifier by an almost Nast, convul- unbelievably great margin.

sively, "Why didn't Daddy tell me?" with his genius in selecting artists

his has fallen on and writers and

bravado in This black sadness

fall

to again. turning them loose

do men before and will

their What is Havelock Ellis doing about damnedest, achieved the remarkable it; Ellis who has dealt himself a success of glorifying the ugly wo- hand in almost everything that used man.

to be strictly the stork's business?

Women with faces like gargoyles,

Let us then fend for ourselves. were smarted up in pictures made Let us boldly seize this menace of under the Nast management so that the most virulent boob-bait of even keen-eyed and discriminating modernity, the arch brassieres men got used to them. These wo and/or its companion harnesses, men ultimately shared the destiny the sinister, sinuous girdles and of vice. according to lines of Mr. corsets of the predatory female. Pope: There is more than a hunch that these masquerade costumes are do ing more than any other factors in

"Vice is a monster of so frightful mien,

As, to be hated, needs but to be

WE EXECUTE

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AT ANY HOUR

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DAY OR NIGHT

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Sanitary, Heating & Ventilating Dept.

NIGHT, WEEK-END No. 28028

PHONE-DAY No. 28021

Dinner Is Served

For Spring, Diana Gibson, screen actress, chooses this smart black crepa dinner frock with its wide band of appliqued net dalsies from throat to Kent.... Over the gown, an exceptionally brief jacket with short puffed aloeven is worn.

seen;

"The ultimate in abbreviation.' Yet seen too oft, familiar with "Smooth, slender line of unbroken her face,

grace."

We first endure, then pity, then embrace. 33

Now, at the embracing stage of this fantastic development, let us note

from the advertisements what the man gets:

"High_youthful contour.” “Figure-moulding magic.”

"Gay bits of witchery."

Those are but a few of the thou- sands of wily descriptive phrases "That graceful uplift, that en-from the advertisements of the chanting silhouette.”

falsefront merchants. Is mere man "Lines of uninterrupted beauty."proof against this order of guile?

THERE IS MONEY IN STAMPS!“

REMEMBER HOW THE SILVER

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PAN AMERICAN

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FIRST

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CORONATION FIRST DAY ENVELOPES IN GOLD AND BLUE

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THE NEWSPAPER ENTERPRISE LTD. WYNDHAM ST.