1937-04-21 — Page 8

Page

CREATING A NEW STANDARDOR

CO

OF SHOE BEAUTY O

Demand for Good Designs on Natural Lines

NE of the less observed features Curiously

emancipation : "of foot creasing attention directed to the freedom, when the square-toed, low- feet and footwear. A small and heeled shoes were worn by poineers well-shaped foot has always been in the movement. Undoubtedly we much to the American considered a thing of beauty, but also owe only recently has it been realised woman, who is the possessor of the the how much depends on the cut of a most perfect foot and takes shoe, or that symmetry of outline greatest care of it, insisting can be achieved best by foot free-shoes cut on natural yet beautiful. dom.

lines.

Oon of the less onger in the women urst heralded new

Now that the cult of beauty and physical fitness is sweeping every phase of society, it is acknowledged that not only do correct poise and carriage depend on being well and

on

The modern child now has foot- wear specially made to the natural. shape, while any growing fault is remedied by special attention. Bent ankles are straightened, and flat feet, a freuent failing taken comfortably shod, but that nervous in hand early. Dancing is ailments and undue fatigue are at- one of the most pleasant re tributable directly to foot troubles.medial methods of improving and

demand foot health centres are spring out strengthening the feet and has and doubt helped the outline of the mo- dern foot.

In response to

everywhere and most smart shops have foot specialists in attendance to advise customers on the type of shoe best suited to them.

Shoes are now regarded not mere- ly as accessories, but often by their colour, shape and design give the In the past, woman's vanity has final touch of smartness, to a Cos- been pandered to by very high heels tume. In bright, contrasting co- and stubbed toes in order that the loura which match gloves, belt, bag effect of a small foot might be or flowers, they are brought into given. Feet have been crammed prominence, while constantly chang into shoes far too tight for their ing designs create fashions in foot- size. As a result any foot surgeon wear which promise to be as väri- can tell a sad tale of misshapen onestable and inconstant as those of with which he is asked to deal and hats and worthy of equal attention. of grave injury to health and ba- lance caused by walking shot for- ward on high pointed heels of too small shoes, which have caused their wearers to become flat-footed or pigeon-toed.

Foot Study

Modern, woman has now taken things into her own hands and a new era of shoe beauty has been opened up. Shoemakers have been forced to study foot anatomy. Lasts are made on the outline of a foot- print, with a a straight line running fronner side of the heel to the toe which is not now twisted into a point at an angle from the and the line of the curving

joint

arch accentuated.

Following the American tradi- tion, many fittings are made,in each size so that ready-made shoes are procurable in great variety. In addition shoe design has entered new fields of beauty, colour and quality, as exemplified by models shown in a recent shoe exhibition, where ingenuity of design and good: taste combined to give shoes, whose ideal was to show the natural beauty of the foot on healthy, hygienic lines.

The bare foot clad in summer sandals has been another means of creating a desire for foot beauty and has led to the fashion of the evening sandal for the ballroom. No longer is it considered indelicate to possess toes and pedicurists are busy putting red lacquer on the toe- nails of their fashionable clientele. Massage is indulged in to slim the ankles and exercises recommended to improve their shape.

Curving Arches

One has only to stu the feet of Greek sta 1ary to see

the natu

with its

and

this tha

ed in

lines

tiful

foot can be curaning arches the toes Yet

mutilate

and crush-

following

queer ideas as to their shape.

HU CHINA MAI

APR

1937.

This costume is in the front of the modish style parade. It is

of knitwear, more popular than ever for the many new designs that have been created. The waist has a high bow-tie neck sur- mounting a lacy coloured front trimmed with hand-drawn two-tone spaghetti.

TO-DAY In Every City on THE GLOBE

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ASPRO

MIDEGAAR

IS ALWAYS SAFE PROTECTION

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NG