"Joan Crawford is the perfect example of a woman, who has motion deänitely become more beautiful because of her work in pictures, says Max Factor.
**
THE CHINA MAIL THURSDAY SUPPLEMENT, APRIL 1, 1937
MOVIES MAKE
WOMEN
MORE BEAUTIFUL
by
MAX FACTOR
N actress establishes more than a reputation for ability and a popular following of fans during her years on the screen. She becomes more beautiful with every new role, What is the rea- son ?
There is a very logical answer to this question. A screen star has more opportunity to study her own personality, features her good points and her weak ones than - other women. She has the rare good fortune to see herself as others see her fre- quently.
In this way she can correct any weak features and take steps to make them less obvious with the
Make-Up Magic FOR THE STARS AND You!
JUST
ANITA LOUISE, Warner
Brothers star, using Mox Factor's Powder, Rouge and Lipstick.
as he does for hundreds of film stars...Max Factor will teach YOU how to conceal or improve any features which you think unattractivel The secret lies in his new kind of Powder, Rouge, and Lipstick that blends in Color Har- mony with every variation of complex- ion coloring. When you see your own mirrored reflection...you will be enrap- tured, entranced with the new beauty, charm and allure of your amazing. transformation! Mail coupon...NOWE
FREE For your color harmony make-up chart mail this coupon!
Prae aand my Completion Analysis and Color Harmony Kaka-Up Chart. Also 68 page Elustrated Instruction Book, "The New Art of Smidy MakeUp."
22-10-F1
COMPLEXION Very Ligh
Cen
Cont Median
LASHES (Color)
Freckled
Qlive..
SAIN
Fight
Kindertry
Dryopy Normal
Dark
AGE
No. 13
HAIR
BLONDIEN
Light. © Deri - (3 BROWNETTES" Light Dark. C BRUNETTER Light Dark, D REDHEADS
Might Dub, C
| { hour in grey check tije
CHINA
FACTORS
**** 909, BANK OF EAST ASIA · BUILDING
proper use of make-up. You, too, can watch and observe your own features with a critical eye, and modern with proper study of make-up, you can even improve your own beauty.
I have in my studio pictures of all the stars as they were when they first came to Hollywood and as they are now. All of thera show a vast improvement, and in is the transformation
some
amazing.
Joan Crawford, Loretta Young, Jean Harlow and 'Bette Davis are all outstanding examples of wo- men who have been glorified here. Beauty, of the type that will not destroy but accentuate the personality of its owner, is a business essential to the woman of the film capital. They cannot afford to be careless or slipshod about their appearance if their screen ambitions, are great.
There is no self-consciousness among the beautiful women of the screen when an issue con- cerning their beauty, comès up. Dozens of them come to me and ask such questions as these: "What can I do to make my eyes more expressive?" "Don't you think my coiffure makes my face too broad?" Should my eye- brows be longer or farther apart?"
One has but to look at the pic- ture of Joan Crawford, as she was when she first came to Holly- wood and as she is to-day, to realise how vitally important. make-up is, both to stars and to women in the ordinary walks of life.
Notice how clearly and beauti- fifly her features stand out now. Miss Crawford has lovely auburn hair which is dressed in a man- ner very flattering to her face. Her eyes have more depth, ex- pression, and meaning. They have been outlined and defined with eye shadow, eyelash make-up, and eyebrow pencil.
The shape of the mouth is clearer, lending a better oppor- tunity for expression to the lips, and colour, which even when photographed in black and white, is more intriguing.
Sit down at your vanity and study your features closely. Per- haps your most beautiful feature is your eyes. Very carefully shade the eyelids
eye-
shadow, in the colour that fits. your own colour harmony. Gray is for blue, gray and green eyes. unless you have red or auburn hair, in which case you should always use brown. All other types
should use brown, except blondes with blue eyes, and they may af- fect blue eye-shadow-in
the evening only.
Outline the eyebrows care- fully, following the line of the bone structure above the eyes... Brown eyebrow pencil for blondes.. and redheads, all others wear black. Then when your eyelashes are made up, look carefully at yourself again. Hold your hand over the lower part of your face and see if your eyes have, not gained in beauty and expression.
(Continued on Page 3)
No comments yet.
Private notes are available after approval.