1937-03-25 — Page 6

1.

REEVES

THE CHINA MAIL THURSDAY SUPPLEMENT, MARCH

MIRAGE

of

in the

1937

MIRROR

by

MAX FACTOR.

make-up,

Tliterally means creating entr

cal illusions. The goal is a mir- age of perfection. The admirer may be aware that he is seeing a mirage. Yet like the traveller in the desert who stumbles upon what seems to be a lake, it will look mighty good to him.

Beauty is not the only art. which sometimes rests upon premise of unreality. The same principles apply to architecture,

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dress, designing, landscaping," painting, or any other art The small landscape picture that gives the impression of space and distance, the small living room that seems large and spacious, or the tiny garden that is laid out to appear grand and stately, are subject to the same rules which make the round, fat face look like an oval

The technique of applying make-up for such purposes was naturally developed in Hollywood, where the cameraman and the make-up artist found it necessary to collaborate in their experi- ments so that human faces could be given a perfection which had formerly been restricted to but few mortal women In all of Hollywood it would be hard to find more than one or two faces that do not need retouching. Sylvia Sidney and Virginia Bruce are the only ones I can think of

Every woman is an amateur make-up artist She may find it difficult at first to achieve the effects that the professional re- commends, but if she can learn to. look at herself with a detached eye, and to regard her own face as that of a stranger which she wants to improve, and then fol lows the same general rules which have made Hollywood fam ous for its beautiful women, she will soon become adept in the crea tion of beautiful illusions.

When an architect has a build- ing to design that must be erect- ed on a small space and thus be very high in order to compensate for width and depth, he will un- doubtedly develop exterior CIDES lines to give it balance.

a long face, cross lines will

Its proportions.

eyebrows should not have

a pronounced arch, but be nearly straight with longer lines The rouge, which gives your face highlights, can help with the con- tour by being put on with cross. strokes rather than up-and-down.~ The breadth of the mouth must be accentuated, and the hair WOLD in such a manner as to give width. No curls atop the head for this type, but fluffy waves, curls, or rolls at the sides of the face

If you had a living room that lacked length you would certain ly not line the walls with furni ture running crosswise.

Ing- tead, you would try to balance it furniture arranged to make

it seem long and stately,

So, naturally, if you were mak- ing up a face too broad for beauty, your make-up, or facial furniture, would be treated in the same manner. The eyebrows would be arched as much as pos sible without seeming distorted, the eyeshadow and rouge be applied with length in The breath of the mouth be subdued and the lips

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