1937-01-14 — Page 7

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THE CHINA MALL-THURSDAY SUPPLEMENT, JANUARY 14, 1937

OUR MAKE-UP COMPETITION

33

34

Carlsberg

CROWN

PILSNER

34 PER CASE

OF 96 PINTS DELIVERED

TO YOUR HOME

35

36

Sole Importers

THE EAST ASIATIC CO., LTD.

Queen's Building, Hong Kong.

Tel. 33266

A ZEISS IKON CAMERA

OF EVERLASTING VALUE

ZERS IKON

Modera?

Handsome!

Durable!

Becnomicali

Handy!

Ask any leading photo-dealer for a demonstration of the latest ZEISS IKON models such as CONTAX NETTAX SUPER-IKONTA IKONTA NETTAR fitted with the famous ZEISS objectives.

China Agents: CARLOWTIZ & CO.

4. Queen's Road, C.

Tel. 20873.

RUBY KEELER Starring in Warner Bros. *GO INTO YOUR. DANCE"

37

Even if you have not entered the contest, you can win a prize! After all the pictures have been published fill in the form right and give the zumbers of the pic- tures which in, your opinion should be placed first, second and third. The first three let- ters to be opened with correct answers or, if necessary, the nearest to the decision of the judges, will win prizes: 20

Name

Address

1. No.

2 No.

3. No.

Photos

by

D'ASIS

FAMED BEAUTIES OF THE PAST WOULDN'T RATE AS SUCH

TO-DAY

LEOPATRA. Helen of Troy, and Napoleon's Josephine wouldn't rate as great beauties if they lived to-day, according to Max Factor, dear of Hollywood make-up authorities.

**Devoting most of their wak- ing hours to the glorification of their personal appearance, this trio of glamorous creatures," he states, "were outstanding be- cause

of the average woman their times neither knew the secrets of beauty aids; had the time to use them; nor the money to buy them. Until fifty years ago hard work was the average woman's lot and she grew old from it long before reaching $0." In direct contrast, Factor

DIETRICH AND GABLE NAMED AS WORLD'S MOST GLAMOROUS MAN AND WOMAN

THO is the most glamorou ant

Woman in the world? Who

is the most, glamorous man 2

According to Max Factor, film- dom's famed make-up authority,

points out that the 20th Century miss posseSSES all sorts of facilities for improving her looks. With so many labour-sv- ing devices, ranging from in- stant soap suds and washing machines. to electric vacuum cleaners--her household drud- gery can be accomplished in a very short time, with hardly any physical effort, leaving her free to care for her appearance.

were

The truth of the matter is that these famed womes outstanding mainly because the standard of beauty in their timea was cot very high," says Factor, "and if they were here to-day the modern ferr 'es would give them so much competition that they would hardly be noticed."

and charming women, and more handsome men than any other individual alive. He bases his opinion on the premise that Die- trich and Gable each possess a type of looks and personality regarded as perfect by all races.

Though the desire to be beauti- ful is one of the few questa com- mon to all mankind," he says, "the strange thing is that there has never been a universally ac- cepted standard of beauty. Mo- tion pictures, however, are giv dually changing this, Producers, concious of the box office value of a star with universal appeal, endeavour to sign potential actors and actresses who will be as popular in Timbuctoo as in Kalamazoo; on the African Gold Coast, or in Manchukuo!

Marlene Dietrich is the number That they have found this

one "glamour girl" of the

and Clark Gable holds the title for males.

"

quality in both Dietrich and Gable is a proven fact. She spells

A beauty and glamour, in any lan- guage. He is the personification of virile, manly good looks in

During his 28 years: connec tion with the screen industry, Factor has met more beautiful; any locala.”

COLOR HARMONY MAKE-UP

We have the pleasure to announce Columbia "Snap Shots," showing the opening ceremony of Max Factor's $600,000 Studio in Hollywood, at the KING'S THEATRE

on 15th and 16th January, 1937. in conjunction with

́ADVENTURE IN MANHATTAN”

Samples of Face Powder, Rouge and Lip stick will be distributed to Ladies of Hong Kong attending the performances on 16th January, 1937.

You will see screened some of the leading Stars whose make-ups can be reproduced by appointment during our demonstrations at the WING ON COMPANY'S STORES.

Max Factor's Service is at your disposal from 1st to 8th February, 1937, by Miss Edith da Rocha, during demonstrations there.

CHINA

FACTORS

909, Bank of East Asia Building.