1934-04-20 — Page 8

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The China Mail

The Nazi Economic Programme.

wages.

EVERYWHERE

Saar Standstil

The chances of a Saar plebiscite 1935 are now considered to be re- mote.

A $1,250,000 Ioan is being negotiated in Paris and Berlin for urgent public works in the Saar territory.

The money will be guaranteed jointly by a French bank, the Cre- dit Foncier, and a German bank, the Disconto Gesellschaft.

FRIDAY, APRIL 20, 1934.

CINEMA BOX-OFFICES WONDER WHY

PROBLEMS FACING THE

FILM INDUSTRY

CHILDREN'S PATRONAGE LOSS

(By Seton Margrave.)

+

Attendances at British cinemas, cinemas had closed since the last are falling so heavily and RO increase in the Entertainmenta rapidly that cinema owners are Tax. thoroughly alarmed.

It was unfortunate that this let- Hitherto all that the public has ter should have been read at a One condition of the loan is that seen of this. alarm has been a meeting which spent a great part. In the event of the plebiscite re-campaign designed to persuade the of its time protesting that new sulting in the return of the Saar Chancellor of the Exchequer that cinemas were being built in such to Germany the guarantee of the the abolition of the Entertainment numbers ns to cripple the film in- French bank will no

lenger Tax on the cheaper. seats dustry.

operate, and vice versa.

in cinemas is a matter of life and One speaker said that indepen- The French 'and German) death to the film industry.

dent exhibitors who had laid the financiers who are negotiating the

Now I propose to take you, be-foundations of the industry's suc loan are convinced that no change hind the scenes of the film indus-cess were now being pushed out of will be made in the status of the

Saar, at present administered by and to inform you of other it.

problems which are causing grave Big Surplus Of Seats concern to the cinema owners of A standard reference book Britain. These problem are:-- the film trade, "The Kinematograph.

the League. for sonie years Lo

come. ·

'Twas A Famous Victory The headlines "A Victory for Peace" makes unusual reading in} these days,

Their surprising effect is not diminished when they are followed by the words. "Lord Tyrrell Leaves Paris."

This is how the "Volkischer Beg. bachter," impending the chief Nazi) organ, hails the change in the Bri- itish Embassy in Paris.

The Implications of the change Jare thus jubilantly described.

seen in actual operation criticism: Herr Hitler's newspaper has The new Nazi "spring offen-is vain, We will only say that, dermined popular confidence in Mil- sive" against Unemployment it, obviously calls for a strictly ton's adage: "Peace hath her vic-

launched in spectacular impartial and incorruptible ad-tories-nó less renowed than war." fashion by Herr Hitler in the ministration. The most novel

Friends Of France, Black Forest. Millions of loud-feature, of course, is the matri- speakers. throughout Germany monial. £12,000,000 is allocated, bared forth the Chancellor's ft- in the shape of "matrimonial

.

•

le

of

1. The high proportion of Year Book," states in the 1934 cinema receipts charged as film issue, just published, that the new rentals.

2. The building of more mas than are necessary.

The individual appeal

the patronage of children.

4. The individual appeal

cinemas built in 1933 have been

cine-"so many and so fine that their

Jeoming has brought much anxiety to the exhibitors as a body," and continues: "Over-building is one

of of the major problems as the year

the talking picture as opposed to ends, not merely because of the the universal appeal of the saturation' cry, but because it has silent film.

led to a demand in some quarters

5. The generally poor quality of the talking pictures now be ing made.

for a limitation of licences."

The number of cinemas may or may not be increasing, but the Here I should explain that the number of seats is increasing. Two

Exhibitors'

pired message, and the work ofans," to the 300,000 Germanis duties to his successor this industry nothing could be done ating too many filme with adult cer- the nation was stopped for an during the year to enter into ap in Paris for almost exactly aix This statement was made in the sal certificates.

·

"The recall of Lord Tyrrell is ear-cinema owners of Britain have years ago London had 457 cinemas, jany" forthcoming nationalisation Hor socialisation of industry, tainly a victory for peace, for real trade society called the Cinemato-with less than 420,000 sents. To

Association. Iday London has 456 cinemas, with Quite. the reverse. but inefficient peace between-Germany and France, raph businesses are to be allowed to for the final pacification of Europe, his association has 24 branches over 470.000 seats. Hong Kong' Friday, April 20, 1984. perish without mercy, and State and for the ending of that anholy is entirely representative of In one instance a new cinema. [help will be restricted to the warlike spirit of Versailles which 4,800 cinemas in Britain. With seating 2,000 has been built in a

highly productive and

off with the support and co-operation of the film trade this association district in which previously exist- identified as "the C.E.A." so long, tooj

ing cinemas are said to have been cient concerns which pay good this Englishman has

Wth regard to the rentals charg-160 per cent. unoccupied. No label but Nazi fits long, directed post-war politics from

ed for Aims, the present positioni Isuch a programme, and until it isj Paris."

So filmgoers, in addition to at the last meeting of the West production, have also to carry the of the film industry was described carrying the cost of luxury film Lancashire Brauch of the.C. E. A. cost of unwanted picture palaces. as one in which "over 4,000 ex: With regard to the loss of the hibitors were still willing to sub-patronage of children, "The King- mit to the dictation of 15 renters," matograph Year Book" also, com- to which it was added that "owing ments on this fact and expresses: Lord Tyrrell, when he hands over to the present chaotic state of the the view that producers are mak- girls who are to be persuaded month, will have been Ambassador the moment."

tificates and too few with univer

hour or more so that everyone proved eugenic alliances.

That years.

course of a discussion in which it I have scrutinised the 'films trade might listen or join in celebrat- the motive is economic rather His arrival in France was raptur- was said that the rentals now be shown last year and I and that, ing the anniversary of the "Day than romantic is certain, for the ously hailed by the French as a signing charged for films were beyond out of 701 films shown, 444 had of Potsdam." It was claimed restoration. as Herr Hitler called that the Entente Cordiale was to be the capacity of cinemas to pay. adult and only 237. had universal

I rentals that 2,700,000 Germans had it, of 300,000 German girls to revived with all its pre-war implica-

are too high one certificates. In what is admitted- tiona. been put back into employment, family life is designed to pro-

would argue that production costs ly a family entertainment these Sir William Tyrrell, as he then must be scaled down, but we have figures should be reversed. or nearly one-half of the 6.000,duce immediate vacancies in in-

to be filled by was, had long enjoyed the reputa-heard of no such scaling down as. 1000 who were unemployed a year dustry that are

In 1926, when · 749 Aloia 'were men and in due course ation of being the most Francophile yet. ego. If so, it is a great perform supply of Nazi saplings from the official in the Foreign Office.

trade shown, 341 had adult and 408- Ance, and the triumph will be best Nordic strains.

Hollywood And The N.R.A. had universal certificates.. Hitherto He has had the, for him, painful greater still if it is repeated State experiments in this direc-duty of disillusioning French states- claimed its complete loyalty to the universal Alms must in some mea- On the contrary, Hollywood pro- The diaproportion of adult to daring the next twelve months, tion have never had much suc- men regarding Great Britain's will-Code imposed upon it by the sure account for the loss of child by means of the programme out-jeess, and the last word will still ingness to assume any further obli- National Recovery Administration intronage, in addition to which lined by the Chancellor himsel remain with Gretchen.

gations on their behalf. He is not for just so long as the Code requir- talking pictures, probably demand to whom, in the words of hisi

quite a popular in Paris to-day as ed increased expenditure on pro-ja degree of concentration which duction. But as soon as President children are not prepared to give. At the same time his wit has made Roosevelt declared that film star him an appreciately guest at Paris-salaries were

I should point out that, of the absurdly high and 701 filmas trade shown last year, tan dinner-parties.

[proposed their drastic reduction, 188 were British and, of these, 94 to good.

The British Embassy under his Hollywood set up a howl which corried universal certificates, to that the Hon. Oliver Stan-direction and that of his daughter, was heard around the world. ley is

be distributed among the 513 to inaugurate many's exports are still falling campaign in Britain for the formal and more varied in its hos in the Code, pertaining to exces-

a Mra. Adrian Holman, has been less Now the enactment of the clause foreign álma. away. She has been compelled greater safety of the roads. The pitality than it

Fewer Western Dramas to reduce her imports of raw annual death-roll of the high- Hardinge and Lorde Crewe.

Lord sive salarice paid to stars and Exhibitors nearly everywhere material -

others engaged in the film busin-are ready to proclaim the progress always a most un-ways has become a major na-

ess is indefinitely postponed. favourable sign. Moreover, what|tional problem. Every effort to

of British talking pictures and to is even more significant, the Pre-reduce it will be welcomed as

According to Hollywood all the express the view that their troubles stars earn their salaries. sident of the Reichsbank less much by motorists as by any

would be solved if British talking According to the C.E.A, it is impletures of quality were made in than a week ago made a speech other class in the community.

I read that in Bengal women possible to continue paying for increasing quantity. which the Bourses have inter- Mr. Stanley has emphasised the

necessity of a uniform system of discard some of their clothing asfilms on the present scale. preted as foreshadowing a com-road signs, and especially the nethey do it as a sign of festivity. must be right.

With regard to the individual la sign of mournfag; in Europe Either Hollywood or the C. E. A. Jappeal of the talking picture, one plete moratorium on all debt pay-cessity of marking plainly the

Anda evidence on all hands of ments. Dr. Schacht, in fact, entrances to main thoroughfares

With regard to the building of talking pictures being unaccept- hinted that it might be necessary from side roads. All such pre-

Dog Biscuit Also de Trop.

superfluous cinemas, a letter from able to individual audiences even for Germany to cancel her obli- cautions will receive the ready The owner of the fruit stall was C.E.A. was read at this West Laned from programmes.

the London headquarters of the to the point of having to be remov- gations and start again. New re-assent of the motorist, who is the trying hard to make a sale. "We cashire meeting, saving that 420 gimes naturally resort to new main sufferer from the present have some very nice alligator pears

(Continued on Page 11), axpedients, but if they include confusion. Legislation as to the this morning," he remarked to a "new tables," their credit is not rear lighting of cycles is still customer.

Road.

Minister for Propaganda, "Ger- Safety Reforms On The he was in 1928. many owes everything." Yet, as a cold matter of fact, the eco- nomic conditions of Germany have not improved to the degree|

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IL IN

-

know

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Your Daily Smile.

EAST AND WEST

•

*

improved. As for the actual under consideration. In spite of "How silly," laughed the very programme outlined by Herr the objection of many cyclists, young housewife. "Why, we don't Hitler, it may fairly be described who hold that the onus of avold-even keep a goldfish, mister."

as a Socialist policy with a dif-ing them at night must rest upon

ference. There is to be a great the motorist, this, is a matter Get Excited

new motor-road programme with about which every effort should

*

The weather expert who

an expenditure of £46,500,000. be made to reach agreement. A threatened to thrash his son with

Taxation Loan certificates will serious responsibility rests on

be lasued to the extent of the motorist, but it has to be re-belt of high pressure, £21,000,000. Price-ralaing for cognised that many of the rear And So On dividend purposes is to be "mer- reflectors now used on cycles are

cilessly thwarted," with the inefficient in any circumstances,

"Policemen" saya a writer,|

laudable object of maintaining while scarcely any of them en "sometimes need the ability of a the stability of the German able the most cautious motorist statesman." Welf, think of all the mark. But as prices are still de to detect a cycle on the rond avenues they have to explore. pressed below an economic level when he is dazzled by the lights

in Germany, as elsewhere, and as of an oncoming car.. It is surely MARVELS OF · RADIUM · they never are raised ostensibly time for ending the assumed an- "When I read about the remark- "for dividend purposch," this tagonism between the cyclist and able achievements of radium,""] resonant pledge may prove to be the motorist, and instituting wribes a woman novelist it makes little more than window-dress- some system that will give pro- me think" Isn't it wonderful what ing.There is no suggestion of tection to both.

'radium can do?

-

Wing Med for Homesgutt. Shanplaymat

“JUMP IN, MY FRRRIENDS? WHY WALK WHEN YOU CAN RIDE?””

(Low in the London Evening Stat