1930-10-25 — Page 3

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SATURDAY, OCTOBER 25, 1930.

THE

CHINA MAIL.

LADIES!!!

SALE

NOW

ON

Wonderful Bargains

THE SWATOW SHOP.

27, Queen's Rd. C H.K. Hotel Bldg.

The WOMAN'S Page

PLANETARY RULERS.

"Are Our Dictators of

Fashions.

The fashion secret ia out! Woman is not the capricious must-have-a-change" creature some disapproving souls would have us believe. Neither is the Paris designer the omnipotent power behind the throne who, de- crees that "she shall have change whether she wants it Dr not." Both are swayed by an influence: that is not of man's making. Whe- ther they realise it or not, they are lengthening or shortening skirts And

sleeves, raising or lowering the waistline, growing or cutting hair, altering the colour and tex- ture of fabrics, shoes and hats at:

Yes, the behest of the planets. the planets. We are all star struck and we don't know. it!

A well-known astronomer has

LAURETERRAK 12 caused a stir in fashion circles by

JUST UNPÁCKED.

PRINTED

GEORGETTE

Latest Styles

Beautiful Colours

announcing, that styles are affect- ed by the position of cortain planets in the heavens, or rather in astronomical terms, the zodiac. Put as simply as possible, his theory is this: Each planet or planetary ruler is allotted to car. tain large groups of shapes, sizes and colours. When the aspects of the ruler of one group are blended with that of another, we can gauge the emphasis given each by its position in the zodiac..

Uranus, for instance, is the fan- tastic planet. He shows weird shapes and bizarre colour combina- tions and designa. During the last few years he has been placed in the sign of the zodiac, which governs the feet, hence our taste for coloured leathers, reptile skins and all manner of bizarre and geometrical, treatment of different toned leathers. This planet has now entered that part of the heavens which rules the hair and the head. Arises the question: [1338] 4431953173984133 Will we wear, our hair long? 'May-

D. CHELLARAM

Popular Silk Store opp. H. K. Hotel.

CAMEL

: BRAND

WOOLLEN

KNITTING

YARNS

Second To None" Any Popular Colour

Available At

SINCERE'S

SPECIAL CHEAP SALE

NOW ON

JUST UNPACKED A Huge Assortment of LADIES' UNDERWEARS.

Jade & Ivary Ornaments, Swntow Drawn-Werks,

Shawls, Embroiderlés, Lamps of Various Kinde

also

BLACKWOOD FURNITURE

at".

Incomparable Prices

Tat

WAH KEE

38 Queen's Rd. C.

(opposite Queen's Theatre)

SALE

NOW

ON

Large selection of Ladies' Silk Underwear at Heavily Reduced

Prices

CHINA HANDICRAFT COMPANY.

be, maybe not. But whatever we decide, it will be arranged in all sorts of knots and curis for the next five years.

THE

COSTUME

SUIT

The many versions of the costume suit for Autumn wear permit great in- dividuality in choice of style. in black- and white fur collar and cuffs and colourful mixtures with or without fur collar. The short jacket suit, plainly, tailored or fur trimmed is a smart ensemble for formal daytime wear.

There is only one logical result of this return to femininity. Hata must adapt themselves according- ly. The flapper can still have her! beret and her skull cap, but older women must resign themselves to for the next eighteen months are, the neck, and we are still wearing He also out the strings of beads bought at larger millinery of the ornate and blue, pink and white.

fringe and that time. that lace embellished order. In fact the decrees

Since he has singled out arms horoscope even suggests a return tassels and all similar trimininge

attention at the to poke bonnets, ribbons and the will find their way onto our gar for special Dolly Vardon type of headgear.ments.

Now for Jupiter. His la the Dull cajours may persist for

bunches, which likes time yet, but there will be a ten-planet dency to brighten up the sombre-flounces, falincas, much trimmings ness. Colours swayed by Uranus and fussy feminine accessories.

1

The new Autumn mode expresses itself in the models

as shown above. Every accepted fashion note of the new season is conspicuous in this group.

moment.

NEW RETORT,

Arms And The--- Woman.

Paris, Aug. 7. Every part of woman's dress en- semble with one exception has re- colved more than adequate attention during the post-war decade,

-The short shirt, the cloche hat, the collar, the low back and the walstline have all danced in the limelight.

Now it is the turn of the sleeve which has seen few revolutionary changes aince the departure of the "leg-of-mutton"" twenty-five yeara

ago,

The autumn fashion openinge, which are now practically over, hava revealed many bizarre and un- suspected sleeve silhouettes, which promise, incidentally, to bring their! accompanying social problems for the smart woman.

An evening model is a typical example, The dress is of black velvet; the top of the aleave, of the same material changes to black sequins just above the elbow and is losse tingunt a band gives way to a wing-sleeve of black tulle

These wing-sleeves vary in length from a foot to a yard long in the more medieval models,. Some of these particular kind of sleeves are of georgette with broderie anglaise, with capes to mateb

Modern women, used to teying with cigarettes, will have to develop an entirely new "elbow-technique" If they are to wear these fashiona successfully,

صر

BUYING A POWDER 'PUFF.

Little Points to Remember.

Some women are extraordinarily caroleas about buying a powder puff. They seem to think "just anything will, do", but as a matter of fact different skins demand different styles of puffs. Here are a faw rules for your guidance. First, if you have trouble in making powder stay on your skin, always use a good lambswool puff. And to ensure its suiting the skin, see that it. shows the separate strands. These puifs are quite cheap, and they are quickly and easily washed and dried. "

The fluffy swansdown, puffs are liked by many girls, but they need extra care. For one thing, they cannot be washed satisfactorily, and a puf must above all, he al- ways clean.

4.

i

Then good swansdown is rather expensive. Cheap swansdown puffa are seldom satisfactory, as they mostly shed fluff with frequent

use.

A very good choice for all-round use is the beaver püff, and many fastidious women seem to be Beaver changing over to this.

puffs are inexpensive, considering, that they wear indefinitely, are de lightfully soft and not difficult to clean.

Puffs That Aren't. ·

Pieces of cotton wool, of course, make the most inexpensive puffs: one can buy and if they are paed intermittently, they at least save much of the 'wear and tear on the ' more costly kinds. And, if one used them, there would be no ex- cuse for having a dirty poft.

Others find that the inside of an old white kid glove is more satis- factory

powder for applying amoothly. But if a real puff is your cholee, do remember that whichever puff be used, if pays to buy a good one. Heavy powders wear out a puff and cause "streak- ness" sooner than do light pow- ders. This is because they drag the fine particles together and clog them. Have two or three together so that a clean one is always to hand, not only for your own use but for a visitor.-

•

WITH COLOURED JEWELS:

der, the flat beads being stitched close together on a double georgetto foundation. Light colours, such as

A frock to be worn with coloured white tipped with pink or blue jewels, is of white georgette and, beads, are popular. The rouleaux as is the way with all fashionable Tor the collars are arranged to form dresses, there is a removable cape. patterns of flowers, or scroll de The skirt is so cut that it fits the signs. Gilt ribbons are smart, and hips but flows around the feet. It sa are tinselled fabrics. These dips just slightly at the heels. are new and very pretty.

This follows the fashion of the moment, for the skirt draperies, though voluminous, are always quite light. It is usual for the frock to be free of trimmings when coloured jewels are worn.

Women who make the fashion are wear ing this popular model

BUTTONHOLES.

Women who wear buttonholes are of three types, according to an ex- hibitor at the British Carnation Society Show, in London,

These, he said, are:--- The Business Woman: "alia chooses decided colours like the men."

The Artistic Woman: "prefers pastel or art shades"; "and

The "Fluffy" Woman, "who favours soft shades and also the new fancy or speckled variety of carnations."

But men...

OF MANY COLOURS,

"Mon," said the expert, "prefer Another prominent feature of the red, yellow, or white but they do new styles is the butterfly bow, not like half-shades." Tracing him through the signs of which appears in all sorts of places, ALEXANDER'S INSTITUT DE the zodiac one finds that in the from the shoulder to the small of

the back and also, as a sleeve 7, nineties when the great puffed Another mode! which was one of sleaves were one of fashion's collection displayed for the frat Fussy nightdress cases are cer darlings, Jupiter was in the sign time last night, Illustrates this ten-tainly modish at the moment. which governe breast and arms dency The sleeve is cut with two Ripple. Batins in gorgeous colours And behold, he is there again, and p points, fitting on the Inside, rest on palely-tinted pillows. has been for the past year. To however, tightly on the arm.

BEAUTE

hent Finger:

Hair: Cutting":{

154Hf=tal?”

his influence may be traced the fancy for Helab ate cuffs und sleeve trimmings, and most world. shaking of all, the return the short and elbow length slova: In- cluding the puffed vari

Rowa

Iways folli In the

TIT-BITS:

Two

Organdle covered cases are: de- Ilcate and beautifully coloured, An organdie nightdress case Been the other day had been lined with But, both the organdle and satin latest dress acces being a deep pink colour and, fa

are a girdle of side, was a border of tiny colour- comprising collar, ed flowers, Silk, leaves of many uffs of yards of narrow colours were sprinkled over the The girdle is quite slant organdie cover.

SHOES TO CHOOSE.

The most favoured shoes in the holiday wardrobe are of white ante- lope. They are soon with brown strappings, and others conform to the fashionable magple, scheme, by having black straps, and flat, black heels. The secret of their, success is the fact that antelope bags are so popular. White bags are chic, and black antalope bags with steel clasps can be used with any attire, in, town or at the sea. There are

also antelope gloves with black- stitched fingers."

This smart beret.is, featured for Autumn

wear,

JUST UNPACKED KASHMIR CREPE-

wide

all colours at KASHMIR

SILK STORE.

Opposite Queen's Theatre. 36A, Queen's Road, C.

Now on display Smart Tweed Costumes, Moire Silk After-

noon Frocks as well as Rich Satin and charming Lace Evening Gowns.

Felix bat Shop.

York Building-

Next to Mostrie's.

Quality -

Shape

Strength -

Sound in substance, strong, Perfect fitting that is how we would emphasise the merits of GORDON'S

Shoes

KAYAMALLY" "BUILDING.

Hand Made Canton and Irigh Linen Drawn Works, Silk, Spanish Shawls,

Kimonos

CHINA FANCY GOODS' COMPANY.

CHINA BUILDING.

Ivory, Pewter, Cloisonne,

Lacquer and Damascena Wares, Mandarin Coats and Skirts, Ladies' Silk Undwear;

¿

WINTER

OVERCOATS

FOR THE

CHILDREN.

Costs for Boys and Girls.

Many designs and colours.

WING ON CO., LTD.

SMART

NEW MILLINERY

READY FOR

WINTER

A wonderful opportunity to Buy a beautiful, high-class bat at a price which is low for a new

-season style.

YEE SANG FAT