1930-05-15 — Page 10

10

THE CHINA MAIL.

MOTORISTS THIS IS YOUR PAGE

Greater Strength-Greater Safety-

Greater Comfort-Greater Value.

RIDE ON A BACKBONE OF FORGED STEEL

WHICH CHARACTERISES

1930

B. S. A.

1930 B.S.A.s with inclined engine now have a frame with a backbone of Forged Steel, giving super frame strength and rigidity. That is just one of the features which help to make 1930 B.S.As bigger value than ever. Others include: finger adjustment to both brakes, clutch, and fork shock absorbers; hinged rear mudguard and low-lift, spring-up stand; new wide-flare front mudguard, etc.

Come and Inspect the New Models in Stock.

THE SINCERE CO., LTD.

SOLE AGENTS.

BUYERS' GUIDE

MOTOR CARS.

ARMSTRONG_SIDDELEY.-Hongkong Hotel Garage, Queen's

Road. Tel. 24769.

BUICK-The Dragon Motor Car Co., Ltd., 33 Wong Nel Chung

Road, Happy Valley. Tel. 30228. CADILLAC.-Hongkong Hotel Garage, Queen's Road. Tel. 24759, CHEVROLET. — Hongkong Hotel Garage, Queen's Road. Tol.

24769.

MORRIS-Hongkong Hotel Garage, Queen's Road. Tel. 24759. OAKLAND.—Lane, Crawford, Ltd.

OLDSMOBILE-The Dragon Motor Car Co., Ltd., 88 Wong Nei

Chung Road, Happy, Valley. Tel. 30228.

PONTIAC.-Lane, Crawford, Ltd.

ROLLS-ROYCE-Hongkong Hotel Garage, Queen's Road. Tel.

24759.

STUDEBAKER-Hongkong Hotel Garage, Queen's Road. Tel.

24759.

VAUXHALL-Lane, Crawford, Ltd.

WILLYS-KNIGHT & WHIPPET MOTOR CARS-Gilman & Co.,

Ltd., 40, Des Voeux Rd, C. Tel. 28011.

OUTBOARD MOTORS.-Rudolf Wolf & Kew, 54 Queen's Road

C. Tel. 22173.

MOTOR TRUCKS AND TRACTORS.

CHEVROLET.-Hongkong Hotel Garage, Queen's Road.

24759.

Tel.

G.M.C.-The Dragon Motor Car Co., Ltd., 88 Wong Nei Chung Roed,

Happy Valley. Tel. 80228.

DODGE, South China Motor Car Co., 33, Des Voeux Road. C..

Tel. 25644.

!

MORRIS-Hongkong Hotel Garage, Queen's Road. Tel 24759. STUDEBAKER-Hongkong Hotel Garage, Queen's Road.

Tel.

24759, WILLYS-KNIGHT & WHIPPET TRUCKS-Gliman & Co., Ltd.

48, Des Voeux Road C. Tel. 28011..

MOTOR CYCLES.

B.S.A-The Sincere Co., Ldt,, Des Voeux Road. Tel. 27767

TYRES AND ACCESSORIES.

ACCESSORIES--Hongkong Hotel, Garage, Bueen's Road, Tol.

94769. ACCESSORIES—The Duro Motor Co., Nathan Road, Kowloon.

Tel 56226, FISK TYRES — Gilman & Co., Ltd., 48, Des Voeux Rd. G. Tel.

028011

PRESTOLITE BATTERIES.-Hongkong Hotel Garage, Queen's

Road. Tel. 24759.71

WILLARD BATTERIES, Gilman & Co. Ltd., 4a, Des Voeux Rå.

10.ST.1:28011.3

MR. KAYE DON.

U.S. Hope That He Will Try Again.

MORRIS TRUCKS.

Heavier Types Projected.

The American Automobile Asso- Among the passengers who passed clation announced the abandonmant" through Fremantle from Home re- "in the interest of safety and cently was Mr. R. S. Dyball, the economy" of Mr. Kaye Don's at- Australian and New Zealand factory tempt to establish a new world's representative for Morris Commer- speed record. · They expressed their cial Cars, Birmingham. Hia special 'extreme' regret that weather condî-|mission in Australia, he sald in an tions had prevented a successful at-Interview, was to study conditions tempt and their hope that Mr. Don in Austrails, with a view to improv- would return to try again in Decem- Ing the products of his company to ber,

make them more suitable, if im-

I saw Mr. Don on his arrival In provements were necessary. Но New York, and he confirmed the really thought that the latest R-type statement that he was returning to super-tonner, which had already Britain in the Cunarder Aquitania. been introduced to Australia, met He said: "There are absolutely no the requirements of the country, and differences between Mr. Coatalen was behaving well.

(the designer of the car) and my- British manufacturers were de- self. We are in complete agree-finitely awake to the possibilities of ment."

overseas marketa, said Mr. Dyball,

Mr. Coatalen confirmed this state- and were building vehicles specially ment, expressing the opinion that for export. No longer were they Mr. Don was a plucky and extra-making machines which suited Bri- ordinarily efficient driver. Mr. Don'tish conditions and might be con- added:

verted for Australian purpose.

I am naturally very disappoint¡ Manufacturera were becoming ed. My treatment at Daytona grouped in large amalgamations, could not have been kinder. auch AA Humber, Hillman, Every possible assistance was and Kommer, and Morris and

and given me, but the simple fact of Wolseley.

these

com

had

more.

the matter is that high speed runs binations naturally can only be made on the beach im-strength than individual manufac- mediately after a north-cast gale. turers. Still further amalgamations Such gales occur but rarely, ex- were protected but of these he could cept in January and February. say nothing definite. Mr. Coatalen and myself agree with the decision of the A.A.A. The Silver Bullet will be shipped to Britain later in the month in the Cunard liner Berengario.

"Over 45 per cent. of the total output of Morris Commercial Cars is exported," continued Mr. Dyball. | "The output is about 860 vehicles a weak, a beginning in the right direc- tion. The exports are spread over all the world, and not merely the large Dominions. The trucks ara selling as well in Britain as import-

INSTALMENT CREDIT ed vehicles, and I do not doubt that

Its Value in the Motor Trade.

in six or seven years British trucks will be getting a fair share of the Australian market. That, of course, refers to the light vehicles. It is In the course of an address on

generally admitted now that British "Credit for Distribution," which he heavy vehicles are supreme. Morris delivered to the Institute of the trucks. In fact some heavy trucks will eventually produce heavier Motor Trade at the Holborn Restaurant, London, on February Vehicle Show in London' this year, will be shown at the Commercial 18, Mr. J. Gibson Jarvie, managing but these will not be available for director of the United Dominions export until they have been well Trust, called upon British manufac tried out in Europe within reason-

able reach of the factory."

turers and merchants to realise the value of this type of credit and to use it to what ever extent wise trading permitted.

Car Official Interviewed. Mr. N. C. Seeman, factory repre- "I realise fully," he said, "that sentative in Australia for Morris the principles which I have advocat- Motors, Ltd., passed through Perth ed so strenuously for the last ten on his return from Britain and the years are not wholly acceptable to United States. Mr. Seeman, who some members of your trade and in had been in Australia for three certain other quarters they have years, visited the Morris works in been the subject of keen and even Britain, and, in the course of an vicious criticism and attack. That interview, stated that he had been does not perturb me unduly because greatly impressed with the develop. I have an infinite and entirely logical ment of the plant during his belief in their essential rightness absence. and truth.

Mr. Seeman stated that Sir

."

"I am fortified in my belief when | William Morris was determined to I think of the recent important provide a car to suit all conditions changes in the constitution of my and all purposes in Australis, and company, as the result of the inter- that his success was evidenced by est which the Bank of England has the wide range of commercial and taken in our affairs. · It means that passenger vehicles that he was pro- the principle of credit for distribu- ducing. The latest addition to the tion purposes and the method and range was the lafs Six, which was system of administering that type tremendously popular in Britain, of credit as exemplified by my com- pany have been approved...

and which was regarded by British critics as something revolutionary in British car building.

A Vital Service. "Credit for distribution is a vital

"Small cars," said Mr. Seeman, and essential part of our modern are essentially British, and it is a economie system. It is as old as

triumph for British engineers that commerce Itself, but in its modern foreign countries are now com- conception and application It is a mencing to build them. I can never new economic theory, a theory understand why business men, who whose possibilities are still but only use cars to travel to and from dimly realised.”

work buy big, expensive machines Basing his remarks on the most when a small one fe quite as efficient, pronounced form of distribution only costs tramfare to run, and is credit-instalment selling by hire much easier to park,” j

Mr. Seeman spoke with satisfac- purchase or sales, by deferred pay- mentaMr. Jarvie claimed that the tion of the recent advances made in system has been tried and, correctly the British motoring industry, stat- and wisely administered, has noting that British manufacturers were been found wanting.

In con with the strongest opposition.

now practically in a position to cope nection with the motor trade It had discovered

most important manifestation, as evi« denced by the rapid growth of the tioned efficiently and satisfactorily. Industry la the United States. Last This had led to mass production; year it was stated that 8,500,000 efficiency and rationalisation in the motor vehicles were produced, of Industries concerned, and had as which 211,000 were manufactured in slated to establish America in the Great Britain and 6,300,000 in the export market. United States. "The most amazing.

Mr. Jarvie then briefly discussed part of it is our amazing indifference the inception of the movement in to the lessons it teaches, commented Britain and its affect on certain of Mr. Jarvle

our industries, particularly the System Functioned Eficiently, motor vehicle and engineering He then described how a certain trades. He demonstrated that this type of commercial bank had come type of credit hnd definitely benefit- into existence in the United States ed not only manufacturers and mer, to assist -the-motor-car Industry, charts, but the users of the mer- Tracing the history of "the move- Chandise distributed. emphasis- ment, he drew attention to the mis. ed that the comparativz takes which had been made, and the movement in this c finally showed how the trade, in con- be Attributed partly to Junction with these commercial ton-of-pro banks, had overcome their difficulties the manufacturern - and and evolved a system which Yunes themsel

THURSDAY, MAY 15, 1930.

Cartoonics

You have, of course, read the comic strips in newspapers. You have undoubtedly viewed and laughed at the “cartoonics,” in which hand-drawn little men and animals and objects do all sorts of impossible things, and are put in all sorts of unreal situations.

Those things serve a very useful purpose they amuse, entertain, divert. But they are essentially unreal, and they are unreal because they are improbable.

To men who know lubricating oil, some of the claims made about the marvellous powers of by-products a lubricant, for instance, made from the residue left after gasoline has been extracted -- are just as Amusing as comic strips and "cartoonies.”

The advertiser's object is, of course,

to create demand; and as many advertise- ments are clever, brilliant and full of punch and vigour, they convince and sell BUT creating the desire to buy and satisfaction are two entirely different things. Batisfac- tion creates steady demand, and steady demand is what nearly every business thrives-

upon.

It is the steadily increasing demand for Gargoyle Mobiloil that proves this specialty superior to the by-products service stations, garages and accessory shops are flooded with.

Vacuum Oil Company

THE FULL-SIZE PLYMOUTH

now at new low prices

Plymouth is Chrysler's car in the lowest-price field-therefore it is the only car in that field to offer the distinctive engineering ad- vancements and precision crafts- manship which have made Chrysler-built cars world-famous. Plymouth stands aloneamong cars of lowest price with internal-ex- panding 4-wheel hydraulic brakes -weatherproof, self-equalising and permanently positive. Plymouthstands alone among cars of lowest price with its full-size dimensions throughout-in body, frame, axles, transmission and power plant.

Atits new substantially lower prices, Plymouth offers value without par- allel in its price class. See the car, drive it. You will be convinced.

CHRYELER

PLYMOUTH

OTORS

PRODUCT

THE NATIONAL MOTOR CAR CO.

484 486, QUEEN'S ROAD, WEST. TEL: 25674.

angaajaan para a meglio la parengtum y de exprática do AUTANT DONAL