1930-03-13 — Page 13

THURSDAY, MARCH 13, 1930.

NEW FORD WAGES conditions by putting a bit more

RISE

EXTENSION TO EUROPEAN WORKS EXPECTED

ECONOMIC IDEAL

The news that workers employ ed by the Ford Motor Co. have been given their third major wage increase since the memorable day in January, 1914, when the aver- axe wage of $2.34 was raised to a minimum of $5, has aroused

buying power into the pockets of workmen. Locally, at least, the addition of approximately $15,000,- 000 of buying power a year should be some stimulus to in- dustries and general business."

Mr. Ford has always based his A social wage philosophy on

Ideal, rather than an economic and amazingly enough has made it work so far. If he can do it In a time of falling prices and depression he will have given the world something new to think about Nevertheless, the motor trade has been on the whole the most profitable of any large-sized industry during the past ten years, and thore are many lines of business where competitive con- ditions and narrow profit margins would make any such wage policy suicidal.

THE

“SILVER BULLET »

Attempt at 250 M.P.H.

CHINA MAIL.

REPAIR PARTS

Owners Now Paying Less

Mr. Kaye Don, the British racing The achievement of the automobile motorist, is on his way to Daytona Industry in offering cara which not only Beach, Florida, for an attempt at provide a constantly higher standard of His performance, but which cost their breaking the land speed record. enormous 4,000 horse-power car "Silver owners less and less to maintain is am Bullet" was shipped for Florids in the phasised in recently compiled figures Cunard liner Aquitania on February showing the steady decline in the sale 19. Kaye Don left Southampton by of repair parts per automobila the Berengario on February 26, and A concrete example of this progress hopea to make the attempt this month. is the statement that sales of Stude Mr. Louis Coatalen, the designer of baker repair parts have shrunk from tho enr, decided that the attempt $12.41 per car in operation in 1922 to should be made at Daytonn in prefer $7.49 last year.

Research laboratory and proving the latter is not large enough, It ground have contributed much to this would be impossible to attain the speed decline in repair parts sales through in the limited distance available-64 the development of finer design, the discovery and use of botter materiale. miles, as against Daytona's 15.

and improvements in manufacturing

But another and equally Interesting

ence to Pending Beach, South Wales, as

great attention in America and throughout the world, says the Financial Times, Coming at a time when a Congressional estim- ate puts American unemployment at above 3,000,000, and in the

The record is at present held by Sit

face

Henry Segrave whose speed in the methods. of widespread depression and shutdowns in the motor in-

Mr. Ford says he intends to "Golden Arrow" was 231 m.p.h. Kays dustry, Mr. Ford's action natural apply the same principles to his Don is of the opinion that his car is phase of the industry's constant search ly gives rise to much speculation foreign workers as to those incapable of travelling between 240 and for improvement is revealed in a recent

250 miles per hour.

article in Automobile Topics, which

and inquiry.

the United States and Canada. If

Don is extremely satisfied with the goes behind the scenes in Studebaker's has Ford minimum The new

he does he will precipitate a situa. "Silver Bullet," the car specially con- great South Bend plants to disclose the now been raised from 6 to $7. tion of which it is very hard to structed at the Sunbeam. Works at ingenious system by which this manu- the whole world ne a This affects '24,320 of the 144,990

ace the solution but on the other Wolverhampton for the attempt. It is facturer uses

of laboratory defence workers on the Ferd payrolls dur-hand no one would assert that remarkably designed, among Its fea-second line ing October, the majority, already British and continental employers tures being an air brake resembling an against imperfections in its cars.

Studebaker's syslem is an invaluablo. will be slowed down before the ordinald to the skilled research and design earning more than the minimum, had arrived at omniscience in Reroplane rudder, with which the car being given rlaes of 5 per cent. solving the industrial problemsary brakes are applied, thus reducing engineers and technicians who are According to Edsel Ford this which all of them face. the skid danger. It also has an ice striving to achieve the impossible task means that 27,410 men will re- Ford is able to ignore, the fact tank through which water will pass of building an automobile so soundly ceive $7; 93,396 will receive that there is competition in the to prevent over-heating. The car has designed, so accurately manufactured $7.00; 22,972 will receive $8: labour market, but he is able to two twelve cylinder engines running at and assembled that its parts will never 12,327 will receive $840. There do that because he has a product the remarkable rate of 4,000 r.p.m. med repair or replacement.

Each engine weighs less than 1,000 1h., science and skill of these engineers remain 17,539 who will receive up which so far has to a great ex-

yet each develops 2,000 h.p. An en might well design the perfect auto- to $10 per day.

tent sold itself. It may not do so

gineering feat that has nover before mobile, But they can never eliminate for ever.

been equalled. Don

that that one human quality which makes bench tests show that the car can do a sklled workman, supervised though 275 m.p.h., but he expects to lose 25 he may be by the most diligent and exacting type of inspection, perform m.p.h. when travelling.

[his tank a thousand times perfectly,

and once imperfectly.

General Price Trends Fay increases in the Ford plants' have, in the main, followed a trand in general wage rates and commodity prices, which was steadily upward. While there is n question that Mr. Ford's action heretofore has accelerated the raising, of the general level of American wages, it was at the same time in tune with the world movement of real wages. Now, however, the situation is entire- ly different, There seems little doubt that the world is already well advanced on a long fall in commodity prices-a fall which is not likely to be interfered with. barring new discoveries which would greatly increase the world's guld stocks-and in consequence, a rise in money wages is actual ly greater in terms of real wages than it appears to be.

Edsel Ford's Views In announcing the increase, Elise Ford said, "We are able to make this wage increase part- ly because of anticipated econo- mies and the great volume of pro- duction which we have had over a period of months and partly be cause of the excellent outlook for next year.

"Wage increases cannot be col- lected from the public, nor can they be taken out of the quality of the product; they have to be made up by general management of the work. That is the way we intend to justify this inercase. What we are trying to do here is to make some contribution to a continuance of normal business

Mr

No Union Dictation Another Ford asset is the fact that his high wages have freed his enterprises from the tyranny of trade unionism. In America he is free to run his own busi-

ness, but on the eastern side of the Atlantic he will find social

legislation that will be a serious handicap to his ruthlessness, al- though on the whole such legisla tion is geared to such a low standard of wages and living that he may, if his principles are sound ones, be able to leap such bar rlera.

Perhaps the best explanation of Ford's success is that he has de- vised and put into force 3 genuine profit-sharing system. He has decided that the beneficiaries of his genius as a maker of petrol motors shall be his emplos es. In consequence the latter ap- being partners than employees. It is for this

proach nearer to

Good luck to him!

says

SCHNEIDER TROPHY

Revised Regulations for

1931

The

Honce the existence of thousands of

automobile service stations and repair.

(shops-and Studebaker's general ser vice department. But if these en Rineers and technicians learn that in widely soparated sections of the world Studebaker owners are having trouble with a certain unit, they can at onco Revised regulations have been pro-[take action to correct the cause of the visionally approved for the Schneider trouble, and thus send future Stude seaplane contest of 1931. If there lo baker cars to their owners cured of this a challenge to Great Britain, the race particular source of annoyance and will be held over British waters possible expense. again, most probably over the Solent.

Studebaker's unique follow-up system

at the

A meeting of the committee of the is based on service reports from its Federation Aeronautique Internationalo (dealers all over the world. From vir was held in Paris recently and certain |tually every large Studebaker service amendments proposed by the Royal station and many of the smaller ones Aero Club of Great Britain were discoma reports of every service operation cussed. The chief change adopted is performed on Studebaker cars. that both the navigability trials and the By this system any slight mechanien! actual speed contest shall be held on troubles which may appear in ears are

to their source the same day, as it is felt that it is checked back taking too big risk, at any rate in Bri-factory and corrected in many cases tain, to expect to have suitable weather within a few days after the cars were for two daya running. The weather produced. ' Speed and simplicity mark was particularly fortunate last year, this fact finding work, and it is the but such good conditions may not occur claim of Studebaker's, service depart again, and arrangements for the race ment that this recond line of defence pace and raised the entire stand-would then be dislocated. It was far lags behind production only a matter ard of living not only in America ther decided that as the cost of the of about ten days. but throughout the world.

contest is now so high, the entrance

reason that the moguls of Ameri- can trade unionism hate Ford and all his works, despite the indis- putable fact that he has set the

FOR

FENDER

BODY REPAIR/S

LANE, CRAWFORD, LTD. Automobile Dept. C.3193.

fee should be raised in order to afford

some guarantee that a nation putting

forward an entry seriously in- PLENTY OF PETROL

tended to compete nine months or a

year later when the test came. Ac-

cordingly, entries must be accompanied Gasoline Supply Can Last

by

guarantee of 200,000. (about

1,000). The committee also decided that the contest must be held between June 1 and September 30. All these (Continued at foot of next Column)

Rise of the Automobile

INTERIOR OF ||CARAVAN,

SHOWING

| COMFORTABLE

BERTHS

HENRY FORD'S FIRST CAR

1893-

for Many Years

"The great source of gasoline is and for many years will continue to be petroleum," said Professor E. C. R. Ardagh, of the University of Toronto, in a lecture before the Royal Canadian Institute in Montreal. "The report that the supply of petroleum is rapidly approaching exhaustion is not well founded. While It is true that the con- Isumption of oll is increasing, produc ition is keeping abreast of the demand; and producers have anticipated in- (creases in consumption to such an ex- lent that the all industry has at times found itself with enormous stocks of oil on hand that were difficult to mar- ket satisfactorily..

"It is scarcely possible at this time to make any estimate of all remaining underground in view of the fact that every year we discover now pools of oil in new territories and are able to jaink much deeper wells to-day than in [the past."

A dummy figure, hurled from the window of a car by motor-bandits, was used to divert the attention of

a policeman who was pursuing in a taxicab.

13.

If you should lift the body of every car

in Buick's field-

and compare the chassis then

you too would choose

The New BUICK

If you were to lift the body from the chassis of any one of a hundred cars-and compare the vitally important details of chassis de sign and construction-you would find Buick so outstandingly superior in all phases of fiue car engineering that you would almost inevitably make Buick your choice. Here is what you would see in this famous chassis;

Buick's great new Falva-in-Head engine- developing 99 horsepower in the 124- and 132-inch models, and 804 horsepower in the 118-inch modela. Unapproached in sturdiness, all-round performance-ability, reliability and economy as well.

Chick's new Controlled Servo Enclosed Mechanical Brakes-providing smooth, positive, silent braking, with minimum pedal pressure. And-because fully protected against dust, dire and water-operating at maximum efficiency in any weather. J

Buick's new frictionless steering geur and new Road Shock Eliminator-twin advancements intro- duced by Buick. The Buick wheel offering effortless control throughout its caure turning range and the new Road Shack Eliminator assuring complete freedom from annoying jolts and jars.

Buick's new, langer rear springs, and new

Lovejoy Duodraulic Shock Absorbers-front sad rear. Combining to check bath bound sad rebound, and providing a degree of riding esse without parallel anywhere.

And, Gually, such astablished Buick superiorities as the famous double-drop trame of toughest steel... the massive aide and cross members reinforced at points of atrees to insure greatest Jong illa.. the celebrated torque tube drive, Buick multiple-disc clutch, self-lubricating differential, and numerous other features.

When the list of Buick's chassis features—-—- entirely aside from the irresistible appeal of Buick's new Fisher Bodies-reads like a roll-call of all that is soundest and best in fine car engineering... and when, in addition, you can buy a Buick for as little as $1225, £. o. b. factory.... what wonder that all comparisons lead to Buick! What wonder that more than 2,000,000 people have invested their money in Buicks-and that from two to five times as many are purchasing this new Buick as any other automobile priced above $1200!

BUICK MOTOR COMPANY, FLINT, MICH, Division of General Matare Corporation CanadiaFactorise McLaagħlla-Buick. Oshawa, Ont Builders of Balck and Mèrquotis Motor Cere

THE DRAGON MOTOR CAR CO.,

Telephone Central 1246 or 1247.

LTD.

33 WONG NEI CHUNG ROAD, HAPPY VALLEY. WHEN BETTER AUTOMOBILES ARE BUILT.

.. BUICK WILL BUILD THEM.

PROFITABLY YOURS

Dependable, powerful, speedy, long-lived, good-looking and miser-like in their cost- saving ability—are Dodge Trucks. More successful, more efficient, more profit-certain are the business men who own them.

DODGE TRUCKS

CHRYSLER MOTORS PRODUCT

SOUTH CHINA MOTOR CAR CO.

33, Des Voeux Road Central.

Tel. C. 5644.

2

LUXURIOUS CARAVAN EQUIPPED WITH EVERY CONVENIENCE TO BE FOUND IN UP-2D-DATE HOYTEL.

YOU may now put the back sent the caravan is so designed that it provoking appearance. But they driver to sleep in a trailer can be opened accordeon-fashion want, and that was all that was attached to your car! One of the to a width which exceeds that of a in those dim dark, Jays when an required of a gasoline contraption most interesting exhibits at the railway conch And so now, automobile costume for Indies Automobile-Show staged at Grandland-cruise can be blfihely under-mennt a long "dust" coat, and a Central Palace, Now York City is taken, and judging by the interest hat with goggies and thick vell. a luxurious caravan attached:to ♬ shown in this now device, it Henry Ford often refers to his Sedan car. But what a caravan it woudn't be at all surprising. If, first ear, which made successful 1, with more trick," gadgets" for next Summer, nearly every auto trial gune In 1898. It was driven comfort and convenience than mobile had little trailer all its byga twin cylinder, four eyele were ever used in even the most Fown. water cooled engine, and it made Juxurious of caravane ja sit in axtar cry from the luxuri- | from 25 to 30 miles an hour.” The The itraler, if ognipped with ous car, of today to the peculiar first of the crop of old-fashioned four, berths, running water, elec: jooking (contraptions that are the Fords was manufactured in 1903. krisɔlights, and special ventilation | grand-daddies of the various dit. Since then, of course, the Ford Apparatus. - In Ihet, it har all, the forent typer of intömobilen of the car has graduated into the popular? comforts of gan, up-to-date, hövel present if they early / Packards, Joenry fldm:25. The motor margate, Frooit hotel room on wheer Oldsmobiles, (Buckskind -Plore Charme, all the early, rossied Or

Va in nodwider than an ordinary tar, Arrowgatoj manțion„lour, pf "the his maschine" and "proudly,

decisions are subject to ratification at

ja full meeting of the Federation to be

held in June.

The present position is that Great Britain, which holds the trophy, has won it twice, and if she is successful

In 1981 will win it outright. The Air

OPERATING COSTS

Ministry have withdrawn from official Many Reasons Why Cars participation in the content, as they Are Run More Cheaply consider that private enterprise should

now be able to carry on the burden;

but this is a political deelston, and the

Ministry can still help by encouraging The cost of operating an average the building of new high-speed sea-automobile has declined three and a planes and leading them to the en-thalf cents a mile, or 38.4 per cent., trants

QUICK AND

EFFICIENT

REPAIRS

FIAT GARAGE 67A, 67B

since 1824. Greater fuel and lubrica tion economy as well as longer He of present cars and improved highways The account for the reduced cost. items involved in the cost are gasoline, oll, tyres and tubes, maintenance, da preciation, licence, garage, insurance and interest.

Mr. C. F. AV Bower, chief enginder of the Buick Motor Company, credits three engineering, contributions of filters, air cleanors, and crankcase ventilation with reducing cost of oper-

RADIO SUPPLIES Electric Gramophones

& Motors Tone Arms and Sound Boxes. Super Elto Outboard Motors. RUDOLF WOLFF & KEW, LIMITED,

1st floor.

54, Queen's Rond Central,

Tel. C. 2172,

Mr. J.-W. Eckton, 59, of Alexan-1 Mr. Montague, Under-Secretary stión more than a cent a mile. These dra Road, Walthamstow, E., who for Air, in a written answer, states devices, which are standard equipment

or all Bulk and-Marquette cars, have collapsed on seeing a motorcycle that there were 83 deaths Inst your decreased, the necessity for bearing ad- accident in Leyton, E.,did not know in civil aircraft accidents compared Jontinent, red Have reduced year on that, the Injured to his with 19 in 1023, and in Service alr and pistons and materially lessen-son until both were admitted to the craft there were 42 compared with ed off consumption.

same hospital.

76.