1928-09-06 — Page 13

THURSDAY, SEPTEMBER 6, 1928.

BEATS TRAIN,

FOUR CYLINDER MOTOR CAR.

TRAVELS 1,187 MILES.

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TEAMWORK.

PAYS IN AUTOMOBILE INDUSTRY.

[By Alfred Regres, General Manager, National Automobile Chamber of Commerce.}

THE CHINA MAIL,

It might be well here to briefly enumerate a few of them:

An example was given me the other day in connection with an To aid dealers to become better industry; where business had been merchants, it conducts about 150 poor for many years, meetings a year throughout the Talking to a friend,, a manufac- country, working with the National turer said: "We have had two bad Automobile Dealers' Association, years, but everything is all right which furnishes experts on selling, now. We have a great trade asso The speed, power, stamina and

Accounting and other subjecta. ciation, markets are opening up,| economy of modern light cars was

As a member of the American Relations with the railroads and prices are better and the outlook convincingly demonstrated a few Trade Association Executives, I with the steamship companies are is very bright."

"What is the name of the ass days ago when Mr. E. J. Sullivan 'know many associations that are cared for by a department of of Grinell, Iowa, U.S.A., drove his doing just as effective work for traffic experts who aid the trans clation?" he was asked.

well as

"I can't tell you that," he re stock. Whippet Sedan from Chicago. their industry as we in the motor portation companies as El to Denver, Colorado, a distance field.

conserve the interests of motor plied. "I am not a member." of 1,167 miles, in 26 hours,

Often times I think that many companies in rate-making, routing]

REQUIRED SACRIFICES. minutes. The time of the fastest members are unaware of the can- and similar subjects. train between these two cities is 27 atructive work their trade associa Last year automotive and alfled Team work in the automobile in- hours, 30 minutes, over a route 124 tions are doing.

freight amounted to 8,267,000.car-dustry has been under a real give and take policy with many ex- miles shorter than that travelled by

Some years ago, trade associa-loads. Mr. Sullivan.

tions were not in good favour be-)

amples which are a natural source, UNBOXED AUTOMOBILES.

of pride that I know you will par The run was officially timed by cause there was a general feeling

of the Western many times well founded-that We now representatives Union Telegraph Company at the they were organised for prica con- travelling to Europe especially To record them may aid in your starting point and at the finish line.trol or market division.

equipped to carry unboxed motor work, just as many of you have Every type of highway was en- I have little use for any asso- cars which means an average sav set. examples which have been countered during the test, Mr.ciation that is formed with price ing of $65 a car in freight alone, helpful to us. Sullivan said, only one quarter of factor in mind, but strongly favour and lays the car down for the! The industry wanted to stand- the route being over paved high-those that work for lower costs, European market at least $100 ardised on 56-inch treads to re- marketing less than could. be' done in the old-duce costs and make ways while the balance was efther and broader markets.

We in trade association work, fashioned way..

more efficient. Our manufacturers dirt or gravel roads. Despite the

"Inatalment selling" was A agreed to standardise as of n cer- difficult roads, misty weather and are proud of our profession. We

Company had steep hills encountered along the jure not over keen about Czars con- much abused term In the years tain date and. when that day came, route, the car maintaned an average ducting industries, because we gone by, but thanks to the goo Willys-Overland

in industry might sense of men in the motor indus- $35,000 worth of material on hand speed of more than 44 miles per feel that men

their factory manager bour-covering 654 miles between better agree among themselves. try, it is now on a solid basis and which Chicage and Omaha, Nebraska, in It is always better to sell an idea a respected part of the banking thought they should be permitted

on its merit than to impose it on community as well as of many into convert into cars. a trade by rule.

dustries. They declared a healthy To do so would ondanger the basia for the sale of a car was success of the plan..

the frat twelve hours of the run.

Mr. Sullivan declares that his run also demonstrated the unusual HOOVER HAS HELPED.. economy which may be expected-

bave five steamships don,

83 1/3 per cent. down payment, John N. Willys promptly a Thanks to the interest and the balance in 12 equal instal-nounced that the plan should be and demanded-in present-day light efforts of Herbert Hoover, who has ments.

operative on the agreed date, and cars. The Whippet averaged 25.93 co-operated so well in his guid-| Instalment sales of motor cars a major part of that material was miles to the gallon of fuel, and only ance of trade associations, we now decreased last year to about 60 scrapped! two quarts of oil were added to the jhave hundreds of them doing fine per cent. of total sales.

Just now we are cutting balloon

original supply. Mr. Sullivan also collective work for their indus- Legislation, city and federal, re- tyre alzes from 24 to 18, which reports that the cooling efficiency of tries with many advantages to the quires a lot of attention because means a sacrifice on the part of the Whippet engine enabled him to public which; after all, must re- there seems on ever present belief some of the companies who have keep at top speed wherever road ceive the greatest beneft if a trade that the motor vehicle owner is a been using other sizes. conditions permitted, not a quart of association is to continue success-ft subject for increased taxes. The automobile industry object- ed to rubber control and rubber water being added to the radiator fully.

TAXES AND CONTROL. restrictions. There was not so! It is not my thought to make a aupply. At the end of the severo grind, the motor was running as speech but rather to have a heart- We are in favour of fair taxes much objection to the price as to smoothly as at the start.

to-heart talk with the delegates when the money is placed on the restricting the supply of a com Messrs. Gilman & Co., Ltd., local here on a record-growing industry highways and have well defined modity so important to our mem- distributor of Willys-Overland ears, that is having a big bearing on politics covering the control of bers as rubber and putting our in- the hands of rubber say that this new speed mark ia American social and business life traffic, speed, size and weight of dustry In merely another to be added to the and which is now rated Arst by our vehicles, and compulsory Insur-speculators.

with maat-packing ance.

Headed by John J. Raskob, Vice long list of Whippet accomplish government,

We have invariably found that President of General Motors, there mants which have made this car an second, steel third and petroleum outstanding leader in the four products fourth.

while the guidance of a lawyer is, was formed a National Rubber Re- helpful, presentations to law mak-Borve with funds supplied by the cylinder classification.

Ing bodies bring the best results automobile and tyre manufactur- The motor car industry appre-when the manufacturers appear ers, all with a view of stabilising ciated very early and now knows and tell their own story for or the market and eliminating the that it has the greatest market in against suggested legislation. speculation in rubber.

NEW PONTIAC 6.

THREE BIG FEATURES DEMONSTRATED.

FISHER BODIES,

UNIVERSALLY DESIRED: -

the world with an article of un- More than 40,000 of our 96- It is true that, temporarily at versal desire which everybody page book of Facts and Figures, least, the National Rubber Reserve wants because it supplies indopen-are distributed throughout the has lost a substantial sum of dent travel without the use of a world. time-table.

In the beginning there were

122 STANDARDS ON CARS.

There are now 122 standards" on all with a view to

PROMOTIONAL WORK.

money but it. brought back the law

of supply and demand.

EUROPEAN BUILDERS.

Last week at Detroit, Edsel

at a

Three of the many features of many who thought the automobile the Pontiac New Series Six are a luxury and even now there are motor cars, worthy of special consideration, certain old-fashioned industries lowering costs so that the car can Ford, Alfred Sloan Roy Chapin because they are basic advan-and people who do not appreciate be delivered to the user and main- and other manufacturers gave a tages found on no other low-that the motor car has substan-tained at the lowest possible cost. luncheon to Louis Renault. priced.six.

tially added to the efficiency of They do not hamper individual de- For the next three or four days Bodies by Fisher, General this country and is now an in-signs in cars.

he visited their plants, round De- Motors Research (G-M-R) cylintegral part of our lives.

Our fuel investigations and our troit. der head, and cross-flow radiator If you doubt the truth of that headlight research are important recnil some years ago with thermostatic control, are statement, just picture this coun-factors in the present day use of Foreign Trade Convention in De-

motor cars. the three outstanding features try without motor cars!

troit we took the visitors through especially stressed in the Pontiac. Concrete evidence that this ar

the factories. These three advantages alone ticle of universal deatre continues would be sufficient to stamp the to be in great demand is supplied tance is the promotional work long ped

Of probably the greatest impor- At the Packard, a German step- up and said, "I think you New Series Pontiac Six as the by the records of our factories carried on here and now being un ought to know that in our party leader in the field of low-priced which are producing 34 miles of dertaken in those foreign coun-are two engineers of the Mercedes sixes. But, when to these are motor vehicles. every working tries which invite us to send our factory. Is it permissible for added the scores of other improve-day! ments and refinements of almost The men in our industry have but to furnish ideas on highway!

missionary, not to sell them cars, them to go through the plant?"

"Of course," replied the Packard equal importance, then Pontiac's always been willing to try any-transportation,

man, we are delighted to have! leadership becomes even more thing reasonable at least once.

Here is a broad, constructive you with us and there on the table pronounced.

MANY MISTAKES ADMITTED. work that benefits every manufac-jare some pads and pencils in case In offering bodies by Fisher, We have made many mistakes turer, whether located in England, you would like to make any the Pontiac Six brings to the low-but have tried not to make the France, Germany, Italy or priced field not only the style and same mistake twice,

other producing country.

smartness, but also the luxury, Nor would I have you believe!

any

sketches of the machinery."

When I visited Berlin a year later they were still talking of the hospitality of the

roominess and staunch construc- that there have not been disagree- speaking in the language of the unrivalled

Our lecturera, almost always tion inherent in Fisher design. ments among the manufacturers. country, with thousands of feet of Packard Company. And it's true!

The second big feature of this Our co-operation has been demoving picture film, undertake to of other companies. New Series Pontiac Six consiste lightful until the car was built, show how motor cars can be used. Changes come very fast in our, of the G-M-R cylinder head, but after that,, the competition to most efficiently; how bankers can which adds so much to Pontiac's sell it to you, while ethical, has profit by becoming a part of the visiting round to see what is go- smooth performance. Where been of the keenest possible kind industry: how highway commis- Ing on: other cars use high compression and with you the proper benefac-sioners may cylinder heads for the sake of tor. power, a certain roughness is ex-

HENRY FORD.

Industry and you have to keep

A manufacturer had some dif

Some one remarked recently be helpful in their highway progress and how deal that American industry was mov- perienced with low test fuel. The

ers can best find prospects, finance, ing so fast nowadays you have to G-M-R cylinder head on the New As with other associations, the sales and maintain proper service. run to stay where you are.. Series Pontiac Six eliminates (National Automobile Chamber of

It is a broad-gauged mass sales- I remember when three Citroen this roughness and spark knock. Commerce does many things that manship iden, with a view to edu engineers from Franco spent a Energy that would otherwise be benefit a manufacturor whether hecating and helping those in other whole week in the Hudson shops: wasted is converted into useful was a member or not.

countries and making it unneces-} power.

Fortunately, in our case, prae-sary for them to go through the culty in production. He asked the The spark can be advanced far- tically

of every builder cara, experimental stages through which Cadillac Company If he could call ther without danger of spark trucks or buses is a member of we passed during the last 20 and see how they were handling.

things... knock, resulting in a cooler run-the Chamber, including Mr. Henry years.

The President of the Cadillac ning and more efficient engine. Ford's own Lincoln Company.

Because of these advantages

In addition, our relations with day, in his second trip round the Company replied, "Come up and of the G-M-R cylinder heads, the the Ford Motor Company are keen-world; the one travelling through welcome. We will give you fac- tory luncheon and a factory cigar. New Series Pontiac Six develops ly co-operative and. I take great Central America, lecturing

If you survive those two we will ample power with utmost smooth-pride in the fact that when Mr. Spanish, with his "movies"; nes and without using excessively Ford's new car came into produc: other one about to start for South take you through the plant and high compression.

That is why tion his fellow manufacturers were Amerion, and a fourth, for his an-show you everything we have." best all around results are obtain among the first to publicly annual visit to the European coun As the result of the Army Coun-

One man lecturing in Tokyo to

tries, are

in

an-

in hla belleve

18

ed with ordinary low test gasnounce their congratulations.

just instancés than other cars give with high Mr. Ford reciprocated by grac- campaign that compression engines,

ing the head table at our annual mutually helpful.

The third of these basic advan-banquet during the Automobils tages of the New Series Pontiac Show Six in its field is the cross-flow radiator with thermostatic tem- perature control. Loss of vapour.

we.

TEAM WORK. Team work in business is often ACTIVITIES BENEFIT ALL. made ridiculous when it consists The staff of the Chamber at the of too much conversation and too

Some men think co-operation

is prevented because the hot offices, in New York, Washington little action; water must pass through the cool and Detroit, as well as our field ing core of the radiator before men, have been, carrying on work means to get the other fellow to reaching the top tank and the for a number of years, which as do what you want done. vent pipe. High altitudes cannot I said before, benefited everybody. They admit that co-operation means give and take, but they are cause excessive loss through evaporation a common fault advantages the many other Pon inclined to believe that it means with the other types of cooling tiae advancements such as to give one and take ton, tra

Unless you are all willing to systems.

long hard drive, the Ctankcase Ventilinting stem

the cross-AC fuel pump and filter; double contribute to the main Zund, you flow radiator prevents loss of drop frame; mechanical four-cannot expect to get much out of water through urging," or too wheel brakes, semi-coincidental

rapid circulation-another fault lock; dash gasoline gauge, and You cannot have much real sometimes experienced with the many others, and Pontiac is, posl team work in an industry unless down-flow" type of radiator.tively, the best low-priced six that the leaders are desirous of co-

operating. Add to these three outstanding money can buy.

ell's two years experience with a Long 20 hp abc cylinder Arm- strong Siddeley car, the War Office has recently ordered 16 more cars of the same type.

SPEED

BEAUTY

SERVICE

YES EİR, ITS

YOU?

PONTIAC WANT.

1925 1926 1927 1928 1929 1994 1905 1906|1907|1908/1

1761 0761 616

4161 £161 216

25

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AN ANNIVERSARY CAR BUILT TO CEL- EBRATE 25 YEARS OF WORLD LEADER- SHIP-ON DISPLAY

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Telephonne Central 1246 or 1247.

33 WONG NEI CHUNG ROAD, HAPPY VALLEY.

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13