1928-07-23 — Page 12

12

VIENNA TO-DAY.

IN MEMORY OF THE COMPOSER

SCHUBERT.

FESTIVE DAYS,

"DON'T LOSE HEART.”

RETIRED PLANTEN'S ADVICE TO SHAREHOLDERS.

"PICK UP BARGAINS."

THE CHINA MAIL,

"HANDYMEN."

THE DUKE OF YORK AND

SURVEYORS. 1

CRADLE TO GRAVE.

PUBLICITY.

formed, but it collapsed when the war came and had not been resus

MONDAY, JULY 23, 1928.

PARK.

by. France's 600 "syndicates Advertising Association admitted A REAL WHIRLWIND. d'initiative," and suggested that the necessity of truth In advertis we should do well In this countrying, and had pledged themselves A WILD. WINNER AT HURST to adopt the French system, adapt- |within their means to avoid even a ed to our circumstances.

tondency to mislend. Yet what a 11e pleaded for legislation to en-travesty the net sales certificate FREE FIGHTS BY A RACEHORSE able resorts and all other towns was in danger of becoming. · It |and districts'to spend large sums, had been stated that "reduced to Á racehorse which would un

If they desired, in advertising. the plainest language the competi-doubtedly be warned off every They had been told that the tion craze has so falsified the cir- Rodeo and Wild West show in the Ministry of Health had express-culation figures of many nows-world won the chief race-the Pic- ed the opinion that the whole papers that their net sales corti-cadilly Handicap-at Hurst Park matter should be dealt with in a fientos completely misrepresent the on May 29, after a series of ex- general bill which would put all truth." If they assumed that ad ploits beforehand which struck Corporations on an equality; vertising prices were based upon terror into every

ather horse he they ought, therefore, he sug-not sales as revealed by certi came деле. Appropriately the gested, to press for the appoint-Gentes, then he was afraid this

nome of this equine sensationalist ment of either a Royal Commis- serious charge had yet to be an-

fs Whirlwind. alon or a Select Committee. swered.

The successful little jockey. Meanwhile much could be done Following discussion it was de- Dinos, rode him gaily out on the

made for

SUGGESTION OF ROYAL COMMISSION.

CONTINENT'S LEAD.

On the Vienna Rathauspluiz and. "Don't lose heart, but pick up bar-

The Duke of York attended the Birmingham. The building up, along the Ringstrasse there is agains during the next twelve dinner in connection with the dia-through county organisation, of a regular forcat of ings, and the months," was the advice to rubber mond Jubilee celobration of the Sur-national movement for the adver tising of holiday resorts was sug blue-and-yellow of Lower Austria, shareholders given by Mr. C. W. voyors' Institution at Cuildhall. fluttering gally against the gen-Mackie, a well-known retired Coy-

Proposing success to the Institu- gested by Mr. Henry, D. Roberts Department, tian-blue sky of a perfect June, on planter, in an address to the tion, his Royal Highness said: "I(director, Publicity with in between the riot of colours Aberdeen. Rotary Club, In the am inclined to think that the aver Brighton) in a paper read at one of all the nations on earth that course of his address he said:- age citizen may not fully under- of the concluding meetings of the have sent representatives to the The average price for the non-stand what is involved in the term Advertising Convention.

He recalled, that a Federation of festive city of Vienna, resplendent restriction years 1920-1922 was 18. Surveyor... He would be a hold in the gorgeous weather of early 2. per ib., whereas for the restric-man, perhaps, who would attempt to

British Health Resorts was once summer, Thirty thousand peopletion years 1923-1927 it was 18. 9d.define the duties of a surveyor, stand waiting, with happy faces despite the crush, for the com.fter lb. During the boom year 1926 | When they cover sa wide a field such citated. Since then there had been by building up' a national move- [cited that the Incorporated Society course, but the horse had not pro

It was 2s. 10d., and the highest price definition is almost impossible, Conference of Health and Plea- ment through the counties, and in of British Advertisers be asked to cooded far before he was 4s. 8d. That was about the land I observe that no less than sure Resorts; then there was the this connection Mr. Roberta refer- approach newspaper proprietors Hunt the Slipper. OF # sudden the music com- time when the Americans started forty-eight words are required in Federation of British Spas; and red to the work of the "Sunny with a view to obtaining from them mences Solemnly, the strains off

Whirlwind, however, had no the Austrian national anthem re.complaining of robbery by the Bri-your Royal Charter to set out the there was the "Come to Britain" Sussex" co-operative advertising facts based on the data provided mind for engaging in a pleasant

functions To counteract the many

he performs,

by registered renders as to cir children's party game, for he next sunil, and the guests of honour, fish planters.

Mr. Ernest Morison (Director of culation in different areas. It was proceeded to throw his diminutive ministers, diplomatic envoys, poli-high prices consequent on the res-((Laughter.)

Publicity, Hull) stated that a considered that an analysis of such pilot, who pluckily held on to the penny rate, levied by fifty of the data would enable advertisers to reins for a bit white Whirlwind principal cities and towns in the estimate the circulations of insur reared up high on his back legs Kingdom, would realise £285,000, ance-running journals in particular and did a wonderful exhibition of

shadow boxing with his forelegs! supplementary ovresers expendi- Mr. Thomas Dell (chairman, In-

He tired of this and shook him ture to the activities of the 'Gov-corporated Society of British Ad-self free resisting all efforts to ernment's Economic Committee, vertisers) criticised freely some of seize him while he galloped behind with its grant of £1,000,000 for the methods of salesmanship in re-

the stands, pushing Empire trade throughout tail trade. He deplored the extent

There he showed further disres- the country,

to which the countryside was de pect for law and order by `attack- Mr. Reginald Harris suggested faced by unsightly posters....

ing a policeman's charger, unseat- that resorts and other places could. It has been decided to hold nexting the inspector, who was not re-

mencement of the festivities.

He may, perhaps, be ticians, and artists, rise with bar. triction scheme, the Americans per-described as the handyman of the ed heads. Down the broad, mas-fected the manufacture of re-professions; he touches, the ordin sive steps of the Fathaus comes claimed rubber. thereby managing ary life of the public at innumer- the President of the Republic, fol- to dispense with a considerable ton-able points, more perhaps, even lowed by the Mayor of Vienna and age of crude rubber. The world than the lawyer and the doctor. the Provincial Prefect of Lower area under rubber cultivation had (Laughter.) Austria.

.

not been restricted, and bad greatly "Upon those of you who are con- A profound silence. Then the increased, It was, therefore, not cerned with the management of the President greets the guests of the altogether suprising that the deci-grent country estates, we rely to a capital, welcoming them in the sion had been taken to abolish the large extent for the production of siame of Schubert, whose memory Į restriction on production.

our fond and timber. Our housing. is being celebrated by all human- The prospect of the lifting of the our trade and commerce, depend in ity. Ile announces the commences restrictive measures had the im- many respects upon advice from the ment of the Vienna festival fort- mediate effect of bringing down surveyor trained in the difficult nrt night. Hardly has his last word rubber prices with a crash from 18. of valuation; in town planning and subsided,

than thousands start. to 731d. per lb., with, however, development of land for building. cheering at the far end of the a recovery since then of 2d. per b. matters of sanitation, laxation. great square. Amid vociferous act.could not yet be said with any rating, and the management of clanmations, the festive flags are accuracy that the lower prices mineral properly, you are brought hoisted, the syniholic announce would stimulate an increase in con-in contract with our daily lives. ment to the crowd that the sumption, or what would be the You are, in fact, with us almort Schubert festivities have begus.

average economic cost of produce from tion.

"ranz Schubert," that genius of Ger-

ian song, was - born.

Enforced Restriction?

Hep Willam R. Wood, ́of in- diana, Chairman of the Republican Congressional Committee.

scheme.

which would be a most excellent districts.

with proper organisation, raise your's convention at Newcastle.

money for advertising from indivi- duals, thus making any call on the rates unnecessary, "I could," he declared, "get £25,000 out of, any, Brighton people in three months."

A deputation was appointed to wait on the executive of the Ad- vertising Association with a view to determining procedure in a no-

MOTOR BOATING.

GROWING INTEREST BEING TAKEN IN IT..

luctant to leave the addle, and biting at the poor animal's neck before he continued his mad

career.

Carthorse Attacked.

A horse which was waiting to run in the next race was Whirl- wind's next unwilling opponent, fand before he allowed himself to

Growing interest continues to be be caught he attacked an old cart- tional effort to meet the require-shown in Great Britain in motor horse. ments of the municipalities.

Meanwhile the bookmakers had

The deputation will also bring boating, and an increasing number before the association a proposal of enthusiasts are hiding enjoy-extended the price

of Whirlwind

by Mr. W. H. Dyer, on behalf of ment in the sport, not only from the to 100 to 6; in fact one man on the Hastings and St. Leonards racing point of view, but as a means the rails of Tattersall's shouted 33 Publicity Association, that, having of enjoying in ease and comfort the to 1 against,

It had not been noticed that

regard to the rapid growth of mul- delightful surroundings to be found Dines had pluckily remounted and

ROSE DAY.

our cradles to our graves. Hereupon Herr Schalk, Director

(Laughter.) Nor must 1 fall to of the Vienna Opera, mounts the,

mention the building surveyor and steps to the conductor's stand.

the quantity surveyor, the former The Vienna Philarmonic Orches tra commences to perform, and the

Mr. Mackie concluded with pie-the physician of bricks and mortar, first notes of Schubert's immortal turing the rubber trade in 1932 the latter, as it were, the chemist Symphony in C-Sharp rise to the when, he said, the prospective re minutest detail the component parts who analyses and measures in heaven. The thirty thousand airement of crude rubber would spectators stand as motionless as amount to 780,000 tons. In the of the structure that is to arise."

tiple shops, firms having branches in many parts of the country. one man, listening in wrapt atten-opinion of a well-known rubber ex- (Cheers.)

in health resorts and holiday towns The congested condition of the gone round unseen behind the tion. And with them there seem pert the average economic cost in The Duke referred to the help to listen all the spirits

When the start was given moat of the that year would be about 18. 50. per Kiven by some members of the insti- movement, which, for various rea- should have brought before them roads has resulted in motoring bestande to the distant starting gate. Vienna of Schubert's own days. b. At the present price level tution to the National Playing Field, was, to put it mildly, not "the vital necessity of uniting coming anything but a pleasure, and

functioning at prosent.

equally with the purely local trad- this has had the natural effect of wind had been ignored. Many in- people still thought that Whirl- (2) ADAGIO.

424,000 tons could be produced Asociation. That help," he said.

He contrasted our position withers in their communal endeavours bringing many recruits into the deed thought their binoculars were There is a tiny old-fashioned without actual loss, and, rather "means a great deal to us, and is a the enterprise of Continental coun- to attract business."

ranks of marine motorists. As a playing them tricks when they saw house in the Russdorferstrasse, than produce at a loss, it would be encouragement in our efforts tries. Italy, for instance, was un- SOUTHERN RESORTS. result one finds that the general horse in Mr. Gerald Wellesley's not different from many. many less expensive for about 40 per cent. to provide better and healthier op derstood to be spending a quarter Strong replies were delivered to press of the country are taking red and white check jacket, with other houses that have stood for of the estates to stop tapping al-portunities for recreation for the of a million a year on tourist pro- the comments made on South Coast more and more notice of this grow-white sleeves and scarlet cap, sail- many a lang year in the streets of together, and wait a more favour-poor children of our great cities." pagunda. The sum spent by Ger- resorts at the English-Speaking ing pastime, an interest which is Ing along longtha in front of every-

he suburbs. A halo, attaches to able price.

(Cheers.)

many must be colossal; it had been Union by Mr. Beverley Nichols.. also shown by those technical jour-thing-Daily Express."" is house, for here It was that

The only obvious conclusion was

The President (Mr. C. B. Fisher), stated that they were spending "So far as Brighton is concern nals catering for the motor trade. that the present price of rubber was response, said the institution had £64,000 per annum In New Yorked," said Mr. Roberts, "the speak

Motor agents, too are coming to uneconomic. "But," ended Mr. now about 7,000 members, and many alone.

er was evidently not aware that realise that it is possible for them. Chairs have been placed in the Mackie, on an optimistic note, "al of them were the descendants of the There was definite evidence Professor S. D. Adshead, the to include in their general business small cuela-grown court. The

that our industrial towns were famous town-planning expert, has the representation of manufacturers Mayor of Vienna has issued invita period for the rubber trade, extoad

though foresee a troublesome founders. (Henr, hear.) This year

most anxious to advertise, but, on more than one occasion, spoken of British moor boats with the re- tions to Schubert's house. We are

of with the exception of places that highly Brighton's beautiful sult that many have already taken seated, reverently waiting for the ing perhaps until the end of next

had special Acts, or clauses in white front." It does seem un- the advantage thus offered of in- first sound of violins from the bat year, Rotarian shareholders need

not lose heart, but should pick up proof of the high atanlard of that

Acts, they had no legal power fortunato that when our resorts are creasing their business.

The approximate result of the doing their best to induce people

Alexandra Rose Day Hospital, coffee- As liberal terms are offered totions for Greater London was off- the quiet bargains if they come their way

The Health Resorts and Water- to spend their holidays in Great firms taking up the distribution of cially announced to suburban court shows the first during the next twelve months." the tendency of the times, they, now ing Places Act, 1921, made things Brita'n that such rash and untrue such craft, the demand for which is This is £2,000 more than last year.

be £65,500 tints of evening. Time seems to laughter and applause.) stand still, while high up, in' the Sir John H. Irvin, in thanking had lady members, which accounted a little better for resoris general-statements should be made." sun's last

M. Waller Henman (Birming-by no means restricted to the home for the presence, for the first time, ly, but there were many anomalies rays, rosy and lilac- Mr. Mackie on behalf of the Club, of indies at their dinger. (Hear, and differences. The methods by ham) said it was best to treat such market, there appears to be no rea- coloured clouds pass by. said it was good for them to get Schubert's songs, rendered by soft knowledge from

which Blackpool might advertise outbursts with the contempt that son why British-made standardised' types of motor craft should not sell expert. "I voices, rise on the evening air, and thought about getting rid of my toasted the Lord Mayor and the Cor-restricted, and if other towns had

Sir Edwin Savill. a past president. were, he believed, practically un- they merited.

Mr. G. Singleton Gates, Publie- overseas through similar channels. the melodies, full of love and long-few shares while Mr. Mackie was in paration of the City of London.

As the result of the increasing Blackpool's special powers of ad-ity Officer, Southsea, said that the ing, are accompanied by the deep, the middle of his address," he jocu

vertising definitely from the rates record of what Southsea, had popularity of motor boating quite a anmorous tone of the bells ringing larly remarked, "but now I think I'll

The Lord Mayor responded. the "evensong in the church of hang on to them."

The Lord

"Lord they would probably come to achieved in enhancing its natural number of new motor boat clubs are Chancellor

and the attractions

devising new being formed.

One of these, the Hailsham} acknowledged the toast Blackpool's conclusion as to

value of publicity.

amenities for visitors supplied the Glasgow Motor Boat Racing Club, to the guesta, submitted by Mr. C.

The result of the present posi- most effective answer to such has recently been started with over Gerald Eve.

tion was that many towns were speeches.

70 members composed mainly of forced to appeal for voluntary

principals in the motor trade and subscriptions to augment funds available to the local authority.

FRENCH SYSTEM.

cony.

The aly above

Lichtenthal.

The shadows deepen. From the

corners of the court and the anglesi

ли

the examination, and the fact that just a little over 50 per cent.. of

they had over 1,400 candidates for

them satisfied the examiners was a

examination. In accordance with

hear.)

to do so.

TRUTH IN ADVERTISING.

of the walls, darkness appears to New forms, new tints, new ges-

Plea for Registration. break forth, enveloping us more tures, Fascinated, all eyes cling to

"At the present time any indivi-

At the National Advertisers' motor boat building firms, and their and more in, purple shade.

The the unwonted spectacle, and it is dual can put up a brass plate and

Session Commander H. S. H. Ellis friends. Reliability and speed tests balcony is illumined with the only by force that, once more sur-old himself out as eligible and fit

(Imperial Chemical golden light of candles, and friends rounded by the noise of the streets, to carry out, the Important, and

Industries) are being organised and the club's make music there in an amicable we can wrench ourselves back from often difficult. duties of a surveyer,"markable publicity work achieved longed or had subscribed to the loch.

Mr. Roberts referred to the re-said that those of them who be-headquarters are situated at Gare- eircle. That is Schubert's immor- fairyland to daily life.

tal "Trout quintet," with voices] and variations so beautifully blent,' reminding us of green branches intertwining in a forest.

We listen in rapture. On a vel- vet aky night has spangled glory.

(3) SCHERZO.

been erected in front of

the

(4) FINALE MAESTOSO,

*

Can it be the moon that has sud-

said Mr. A. Goddard, secretary

of the Surveyors Institution, which celebrated Its diamond jubilee. The members were receiv- denly plunged the spire of the ed by the president, Mr. C. B. Rathaus with its famous "Iron Fisher, of Market Harborough, in unfurled s

the lecture hall of the Institution, man" in silver light? Surely not, for the silver sheen sinks deeper, in London.

"But as in the past it was found | plays around the Gothic ornaments, Overnight a gigantic dais has and breaks victoriously forth out necessary to protect the public Rathaus. Its background is form- of gleaming windows, doors, and against itself in the employment of ed of a mysterious darkblue cur- arcades. Like a thing unreal, as the unqualified or improperly quali- tain, billowing in the wind. What though arisen from the depths of fied legal or medical practitioners." fresh surprise, what new and joy. some old fairy tale, the Rathaus continued Mr. Goddard, "so in the ous entertainment is in store for stands forth out of the darkness. future similar protection, will, I feel us?

And as the light shines out more sure, be recognised as necessary in Bright aunshine floods

and more bravely across the noc-the case of other professions. turnal square, we suddenly see, as Tens of thousands are

"The surveyor is the handyman of waiting this bright afternoon to though they had sprung from out the professions. His work touches witness the latest item on the fes- the shadows, thousands of people the ordinary life of the public at tive programme. Now the pert before us with set and earnest innumerable points-more, perhaps, notes of a violin are heard from gaze. And on the great front stair-than even the professions of law out the orchestra.

case of the town-hall there are and medicine." The overture

square.

the

of "Rosamunde." And as the open-erried ranks of people, with above The membership of the 'Institu ing bars flutter out on the after-them a forest of fluttering banners. tion had, it was stated, risen from noon breeze, the mysterious cur-The singers of Vienna have 13-202 in 1868 to 7,000 to-day, inin is drawn aside and a flood of sembled to-day to do Schubert

ity honour.

delicate colours issues from

Cnids.

The music arises, building lundreds of Vienna girls, all bridges to the sky, which in the

UNIVERSITY SALESMEN. -

Business firnis for some time

rty and young, lightly clad as glamour of the festive night has have had agents in Cambridge look- May morning, appear to float grown pale as in the grey hour of ing round for undergraduates in hove us in the liberated strains dawn. Five thousand male voices

Sekub music: Veils of soft rise Into space and yet above them, their third year in want of posts; but an innovation has been intro

in yellow, pale green, lilac, mingling with the waving flags, are duced this year by one firm, who

nd pink, cover the boyishly slender the silver notes of the women's

have advertised in the "Granta,” an young'limbs:

song.

This dance is a revelation of all' Wave upon wave of sound pul-undergraduate fournal, for men who e magic of Schubert, the deep gates toward the heavens, broaden want posts temporarily during the

long vacation. nificance of a terrestrial joy of ing out and seeming to catch up Recently hundreds of university 1 and a well-nigh sublime joy the weary world in immeasurable

the senses, coupled with great mercy and enfold it in the abund- men have tried in vain for vacation est intensity; never was Schubert at love of a genius, whose memory posts, so that when the advertise- so near to us, so closely allied to is to shine out throughout this fes- ment appeared no fewer than 120 us, as now that the symbolic motive year, through the spring and answered it and 20 made personal tion of joyous youth reflects his summer and right on into winter, applications, th most exalted Interpretation. In innumerable concerts, festivals, The posts are those of travelling] Again and again, the wonderful And celebrations for Vienna, the salesmen and 20 undergraduates kaleidoscope shifts and changes Viennese, and their guests. were engaged provisionally

£55,500 COLLECTED IN LONDON.

WHALE'S JAW-BONE.

A bone 21 ft. long, the thicknes of a man's body, and weighing fewt, was found by workmen ex- cavating 10ft. below ground level in Globe-street, Wapping. E

A British Museum official identified it as the lower jaw bone of a Finland whale.

Other finds Included an engraved pistel, old clay pipes with bowin the thickness of a pencil, green and blue portery, the akulla of animale, and a quantity of bones, some of which were charred.

WHERE TO FIND SHIPS IN HONG KONG HARBOUR-CHART OF THE PRINCIPAL MOORING BUOYS.

COMUR CHANNE

STONECUTTERS

QUARANTINE

ANCHORAGE

DANGEROUS GOODS

WHARE

• 920 SE S10 S143

CENTRAL

23 82 817 817 815

SOUTHERN TAS

HONG KONG HARBOUR SHOWING

MOORING BUOYS:

YAUMATI

TUP AND WOHLAS

_cosmong11TAN

DOLK

BAY

YAUMATI SHELTER

ARBOUR

KOWLOON

HʻON, WAS

CUST