1928-06-14 — Page 12

12

BUSINESS ROMANCE.

BETTER A WRONG OPTIMIST.

THAN RIGHT PESSIMIST,

First Motor Car.

MOTOR CYCLES.

THE RECENT,. „WORLD'.

... TOUR.

хората

(By S. A. Feat.]

THE CHINA MAIL,

Mr. Beale, British Trade Commis- aloner was also presont. From Wellington the riders walled for Nelson to commence & tour of South Island. The run into Christ- church was 'a most impressive alght, an escort of some 300 motor cyclists meeting them about 25 miles out and accompanying them into the city. From Timaru to Invercargill they

It was in this store, too, that Mr. Willys took his first steps fu the automotive Industry,-buying a "De Dion Motorette" for resale in 1899, and adding the "Ram- .By bier" to his line in 1902.

the 1006, he had organised "American Motor Car Sales Com-

A Brochure compiled by the There is one outstanding motor pany," and added the inexpensive car manufacturer in the U.S.A. Overland line to widen the price Birmingham Small Arms Co., Ltd., Dunedin and who doesn't know the meaning range of cars handled by his com of the word "defent." "When you pany. Then it was that he gave of Birmingham, dealing with the are backed up against a wall take the Overland Company $10,000 as completion recently of a World latter off your coat and fight; take the evidence of good faith, and it was Tour undertaken by Mr. J. P. by offensive and you will have the the threatened loss of this money

completed their tour of the South Island and from the pláce they returned bont to Wellington to tour the North Island. After tour- advantage; but fight;" that is and of possible profits on his or- Castley and Mr. B. H. Cathrick, on ing there the tourists returned to the principle that was followed by ders which later took him to B.A.S. Machines, makes most inter- Wellington from Auckland by rall Mr. John N. Willys, President of Indianapolis on the errand des-eating reading and the accomplish-in order to catch the boat for Val- Willys-Overland when he lost a cribed above.. large fortune and the general In reorganising the Overland tent of this feat of endurance paralso, there to commence the next stage of the journey across | financial Company he settled its claims for signifies in a striking manner the South America, via the Andes to circles was that he was through. 50 cents on the dollar-40 cents sterling qualities of this British-Beunos Aires, a journey never be and could not "come back."

of which was in notes. He threw made machine, whilst paying trifore attampted by road. The riders After the Armistice was sign-himself into that task with a ed, Mr. Willys found that a for-genius for intensive work for bute to the hardihood and fortitude crossed the Andes safely under their own power, after an adven- tune of nearly $200,000,000 had which he was famous, and nine of both men and mounts.

turous journey of four and a half

opinion in American

erumbled to almost nothing be-months later the financial state- The official send-off took place days. The last 14 kilos of the road cause a contemplated merger of ment of the company showed that from the headquarters of the Royal on the Chile aide were frequently 42 companies allled with automo-it had built and sold 465 cars and Automobile Club in London on blocked by avalanches, necessitat tive production fell through in the had a net worth of $58,000. August 30th, 1926, in the presence ing the riders clearing away large face of adverse trade conditions In 1909 the company built and of representatives from the De-boulders before they could proceed, the world ovar. His chief inter- est, the Willys-Overland, had lost gold 4,000 cars, and wound up the partment of Overseas Trade, the and, indeed, often having to build its market through concentrating year with $600,000 cash in the R.A.C., the Auto-Cycle Union, etc. short sections of road. When they bank. Mr. Willys feels even to-The tour was undertaken to prove reached the 7,000 ft. level they on the manufacture of war up day that it was the greatest year that motor cycles could be used in found the road blocked by snow, so plies. Twenty-nine other corpora-

practically all countries of the resource had to be had to the rail- tions of which he was an officer of his life.

He claims that he has been world; to endeavour to demonstrate way track, the chassis just clearing had, a peace-time activities, been neglected during the war to wrong more often than he has the superiority of British motor the centre track. At the summit, been right, but his life at this cycles; and to further the sales of 10,500 ft., they had to pass through the point of failure.

a two-mile railway tunnel. Then came a 10-months' strike point shows that his mistakes on motor cycles in overaena markets.

Crossing to Dieppe on August. At Buenos Aires the tour, as ori- at the Toledo factory of Willys-the big issues were few and that Overland, which Mr. Willys for he has made them serve us step: 31st the riders had an uneventful ginally planned, was to end but in to the accomplish journey across France into Spain, view of the wonderful enthusiasm two reasons could not afford to ping stones

but their opinion of the roads. of and interest created it was felt lose. First, it might possibly ment of bigger things.. mean the end of the Willys-Over- "I should rather be an optimist Portugal is such as to rule out that that such a tour would not be.com-i land Company. And second, he and be wrong," he said recently country, in their estimation, as a plete without a visit to South From Spain Africa. Messra. Cathrick and was fighting for the entire auto-"then be a pessimist and be motor cycling venue.

to Mar-Cantley motive industry.

right" which may explain why they re-entered France

therefore sailed from In the business depression of the things which Mr. Willys calls zeilles, proceeding thence into Italy Buenos Aires for Cape Town, across to Czecho-Slovakia, which they reached on January 4, 1921. the strike being over, he failures so frequently turn out and was squared away into a new kind to be stepping stones to success. through the Balkans by way of 1918, having completed 35,000 miles

Moves to Toledo. of a Oght. Only a short time be

Budapest, Belgrade and Sofia to by land, and sea. It was in 1909 that he first saw Constantinople. Just prior to en- Their Itinerary in South Africa fore he had been thanked by the automobile manufacturers of the the vacant Pope-Toledo, plant attering Belgrade both tourists were was planned to cover 4,000 miles. country for what he had done for Toledo Ohio. His friends all them. Now they were all bat-counselled against its purchase, arrested on suspicion of being The towne visited included Cape tling to get what business they saying it was much too large, ples, where, after spending a Town, Port Elizabeth, East London, could away from him.

Today it forms the smallest night in prison they were rescued Bloemfontein,

Pietermaritzburg, To the midst of that battle the central building inside of his by the B.S.A. agent in Helgrade Durban, Johannesburg, Sullebury, inkers stepped into his affairs, huge factory). Nevertheless he with the assistance of the Belgrade Bulawayo etc., returning to Cape Town to sall for England on March seeking the immediate liquida-issued $285,000 out of the Over- Motor Club. tion of heavy loans, which wusland bark account to acquire the Through Turkey the road con- 19... not possible under conditions then Tol ctory-and his friends ditiona were atrocious, the ma- Now that the tour is completed it | existing.

part him how he expected to chines many times becoming is safe to say that the results of the "I shall never forget the day ret orders enough to keep such a stuck in the mud, necessitating the trip have fully justified the effort. that we were gathered in the huge phnt busy. His answer was assistance of bullocks to free then. The fame of British machines is board room

of that News bs which, before winter,

The route intended was to travel greater throughout the world than York bank," said Mr. Willya. the erection of an assen through Perata, to Falestine but it was before the tour started, and "The chairman turned to me as Ilying three storeys high. this bad to be abandoned as the there is no doubt that a splendid walked into the room and said, business and the factory weather had broken. A route from impression has been created, the

John, we see only one way out

`n growing ever since. for you. We will take your affairs.

Aleppo through Beirut and Halfa results of which will be felt by the to Jerusalem was undertaken from British Motor Cycle Industry for into the hands of a committee, give you an executive position,

which latter place a journey to years to come, and which must en and liquidate all of your interests i

Suez, across the Sioal Desert was hance the prestige of British-made except Willys-Overland.'

commenced, a journey never before goods the world over.

"I would not give them an an-taim

lys is one of only three le

manufacturers in

to-day who was head of 1 company 21 years ago, ng the year that he at

is majority as a manufac attempted by motor cycle. On this

swer to their proposition then, turer of motor cars.

Since the stretch there is no water for 250

hey gave me a few days to rar-failure of 1920, his motto of miles, while the ridera had to carry

bem what I would do.”

1 has enabled him to lend lengths of wire netting to lay down

hat he did in that crisis was the Willys-Overland Company to in front of the machines over loose INTERESTING PUBLICATIONS. fly what had carried hitza place of outstanding import sand.

He is again one of the The Desert was conquered and ngh many another difficult ne vation. He refused their pro-World's wealthiest men, is a direc- Suez reached, and on January 14th, ion, of course, and then of one of America's leading 1927, the tourists arrived at Cairo ok off his coat and fought." railroads and a banker of notable where they were received by the

a stiff fight, for bigger standing.

High Commissioner for Egypt

I was

OR

THURSDAY, JUNE 14, 1928.

Longer Lower Roomier

fer Leonomical Transportation

CHEVROLET

Higher Narrower Radiator

HONG KONG DELIVERED PRICES.

SERIES A. B. "NATIONAL·

Brake Horse Power $5 at 2200 Revolutions Wheelbase 107 inches

S.A.E. Hores Power Rating 21.7 PISTON Displacement

* CHASSIS TON

107.9 Cu. In.

NETT WEIGHT 1765 lb.

PACKING F.O.E. EXTRA SHIPMENT FACT:

NETT DELIVERY

NETT CASH

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G$875

G$21

G$184

G# 580

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2160

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2480

585

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270

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2306

595

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*. CABRIOLET 4 Passenger ».

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• LANDAU 5 Passenger 91

Hongkong Price includes spare rim Tyra & Tube, Right Hand Drive. Hongkong Price includes pare rim Tyre & Tube, Bamper, Bulb Horn, Drab Duck Top, Right Hand

Drive. Hongkong Price includes, spare rim Tyre & Tube, Bumper, Bulb Horn, Right Hand Drive. SERIES L. 0. "CAPITOL"

Brake Horse Power 35 at 2200 Revolutions Wheelbase 124 inches -

170.9 Cu. In.

2180 lbs.

2000

G$495 610

11

S.A.E. Horse Power Rating 21.7. PISTON Displacement Chassis 1 Ton Chaksis 1 Ton with Cab

Hongkong Price includes spare rim, Tyre and Tubs and 4 fenders.

G$40 40

G$185 185

THE HONG KONG HOTEL GARAGE

25 Queen's Road Central

TRADE DESCRIPTION.

At the fnstance of the Associa- Morris Garages, Ltd., of Oxford, tion of British Motor Manufac Manufacturers of the M.G. Sports turers Limited a case of consider. Car, have compiled an interesting able interest, particularly to Bri- booklet with the alluring title of tish Car Manufacturers, recently "Home." It describes how those formed the subject of Court Pro-

The Association of British Motor

ed Proceedings under the Merchan-

kes than any he had ever be- As soon as he saw the difficul Leaving Cairo the riders took

fought for and how glori-1920-21 straightening out ship for Bombay, where they are visiting England on leave from ceedings.

Overseas may obtain a new car The Cane related to the descrip- ly he won through is shown inte turned his faculty for organ-rived on February 8th, crossing

splendid reputation and isation and his tremendous energy India to Calcutta, a distance of from the range on the officially aption applied to a Fabric Saloon Car strong financial position of Willys-lo a programme which had as

Agra, Delhi, proved Morris Hire Purchase sys-in a newspaper advertisement. Overland to-day.

its object the production of motor 2,000 miles, via

The Advertisement in question quired, on a simplified method of

was claimed to be intended to call as in each of the major price Cawnpore, and Allahabad on excel- tem, for so long as it may be re- A Born Salesman, '· 1 classe--each car to embody out-lent roads and with no trouble. The story of Mr. Willys' career gaming motor values in its own

From Calcutta they took ship for purchase and a guarantee to re-attention to the coachwork which

Car at a pre-deter- one of America's greatest.

the Federated Malay States and Purchase the iness romances. In 1907 he

During the present year with Dutch East Indies, passing through mined price if it is wished to dis-was fitted to the car, the chassis of tain from parts imported into this www acting as salesman for the announcement of the low Peneng, Kuala Lumpur, Singapore/pose of same at the end of the vigit- which is assembled in Great Bri

or, alternatively, to arrange for

country. Overland Automobile Company priced Willys-Knight Six (Model Batavia, and Sourabaya, much in-

shipment abroad. then of Indianapolis).

Objection was taken to two de- He had 56) and the new Whippet Six, as terest being shown in all these

"Buyer's Guide to the Motor spent a lot of capital and hard well as the substantial price re-towns and many receptions being

scriptions (a) "The English- work getting orders for 400 cars tuction in the Whippet Four and given to the riders. From Soura- Trade of Great Britain." The So built 'A' Fabric Saloon," and (b) when he was advised that the the "the completion of his bays the tourists sailed for Austra-ciety of Motor Manufacturers This Aplendid English-built 'A',

and Traders, Ltd., has prepared company could not make de-great programme has been fully lia, landing at Fremantle

veries. Going to Indianapolis to accomplished, and Willys Over-May 28, having covered, 18,000 from Information supplied by Mem Manufacturers thereupon institut- investigate the delay, he found land stands in a commanding posi-miles of the tour.

bers of the Society, Classified the company on the verge of fail- tion" amongst the leaders of the In Australia, the first British Directory of the Manufacturers in dise Marks Act, 1887, against the are and, to save the money he al-industry, a living tribute to one Dominion reached, they had an Great Britain and the Empire of firm inserting the advertisement ready had invested, he took over man's gameness in the face of amazing reception, and despite the Motor Goods familiar in the British for an alleged false Trade Descrip The manufacturing organisation, reat odds.

fact that their visit at first coin- and Export Markets.

tion, the view taken by the Associa- enorganising under the name of

cided with that of the Duke and It is intended to serve as a gen-tion being that by omitting to make Willys-Overland.

Duchess of York, much public in-eral guide to the manufacturing in- it clear that the description Eng terest was aroused in the districts terests of British Manufacturer ish-bailt" referred specifically to through which the riders passed.Members of the Society and to pro- the coachwork and was not intend- From Fremantle the tourists vide information to Interested ed to refer also to the country of travelled across Australia by way parties as to the source of supply origin of the chassis, purchasers of Perth, over 2,100 miles of desert, of the majority of the many and were likely to be deceived into A somewhat novel application of to Adelaide, then by way of Ararat, varied Items required for the con- thinking that they were buying a travelling salesman, Mr. Willys a marine motor engine to land pur- Ballarat, and Geelong to Mel-struction, use, and maintenance of ur manufactured, both as to went one day into & sporting-pose is being made by the Cana-bour.

At Adelaide they were all types to Motor Vehicles, Motor chassis and body-work, entirely in cksla store in Elmira, NY dian Pacific Railway. A 20-24 hp. officially greeted by Mr. Samuels, Boats, etc., in addition, of course, this country. The Action was where he found the proprietor burning with a desire to reach the 4-cylinder unit made by the Allan the Trade Commissioner for South to the complete units brought accordingly in the interest Klondyke gold fields and anxious Craig Motor Co., Ltd., of Chiswick, Australia. On arrival at Mel- Copies may be obtained gratis en of the British Trude and the Pub to sell his business to Mr. Willys London, will supply power for bourns in consequence of Press application to the Trade Informa- lie 2

From that point Mr. Willys' interests grew and spread rapidly til he was involved in 30 finan- ial and industrial organisations, But the foundation had been laid

ven earlier.

Very early in his experience as

NOVEL USE.

FOR MARINE MOTOR ENGINE.

Expressing complete satisfa

for $500. It was an excellent in- opening and closing a bridge. For publicity they were welcomed by tion Department of the S. M. M. T. The Magistrate, in convicting the tment at that price, so Mr. this purpose the standard marine] 2/3,000 people and the following 83, Fall Mall, London, S. W., and Defondants and imposing a Fine lys bought the store and in-type Ailsa Craig reverse gear and day were officially received by the that Department is in a position to and Costs, stated that in his opin alled a manager. He ordered a clutch will not be used but instead Lord Mayor of Melbourne, Sir give information as to the source for the Association had acted change of sales policy with there will be a special mechanism Stephen Morell. From Melbourne of supply of any proprietary or rightly in taking up the Prosecu newly arranged stock, attractive so arranged that the engine is they crossed to Tasmania, being re- other goods produced by the Motor tion in the interests of fair trading. window display and a good sys- started free and when it attains a ceived by the Governor of Tas: and Allled Industries, tom of bookkeeping.

Register of the Motor Trade. The speed of 800 r.p.m. an automatic mania at Government House,

Society has also recently issued the Then the company for which clutch comes into operation and en- Hobart, he had been working failed and, gages the engine and mechanium Returning to Melbourne they 16th edition of the Register of the hia job as salesman being gone, The period of operation will be 10 commenced a 800 mile journey to Motor Trade, containing upwards with his Mr Willys went immediately to to 15 minutes every time the bridge Sydney, reaching there without of 15,000 names of persons, firms, Schweitze his store in Elmira. Within eight is used but as this is at intermit mishap and thus completing 20,000 and companies engage months it had become the leading tent intervals it is essential to have miles of their journey, of which Motor and Allied Industries In Studer bicycle store in the state of New an engine that starts easily with 3,500 were covered In Australia. Great Britain A separate, edition York. He became a wholesaler abaglute regularity,

They stayed a week in Bydney, of this Register, known as the claims being accorded a civic reception. Colonial Section, in being The subsequent fear of New Zen from Information obtai land was se successful as it had a useful Directory of the been în Aulali

of bleycles, and soon contracted an interesting fact about the for the entire output of a factory, Ailsa Craig engine is that owing to establishing his own agencies throughout the territory. The its adaptability, it meets the special business reached a total requirements of this unu 5500,000 yearly and Mr. Willya stallation in a mest 17as only 27 years old.

[mann

they attended a the Mayor prest

in the

led cent

from and

addresses of firms and persons in not the Motor Trade in the Dominions also rend Colonies.

Allgau,

Tel. Central 4759.

G$ 720

860

Brass Tack Talks on Miller Tires

GEARED-TO-THE-ROAD.:

A

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