1928-03-22 — Page 12

12

∙FOR EVERY NEED.

CHRYSLER'S TYPE & PRICE FOR ALL

motoring need."

ance, appearance excellence and

constitute one of the most import- ant contributions that has been máde in recent years to automobile engine progress; and roomier, more handsome bodies.

automobile. :

A

י

New "52" Is Very Roomy.

auto-

THAT RED SPOT.

PACKARD IDEA TO STOP SHIMMYING.

THE CHINA MAIL,

careless about, It, however. It is a

SAFETY FIRST.

12

A NEW ASSOCIATION FORMED.

car or the driver's

In appearance, this new "72" is

A PIECE OF RUBBER. FORTY BODY STYLES.

ORDER OF THE ROAD.. even more attractive than the ori

Many persons have observed 21 Chrysler's 1928 line of cars, in-ginal Chrysler which was the sen

Recently an entirely new motor-, world small red spot on the side of prac-ing organisation made its appear cludes the widest range of products sation of the automobile from which to choose offered by when it Arst appeared four years tically every balloon or semi-balance, called the Order of the Road. any individual motor car manufac-age. Full advantage has been taken loon tyre now used. Few under-It has been instituted, we are told, turer "a type and price to fit every of the additional length to provide stand the purpose it serves. Every "for the purpose of encouraging still more inside room which, with motor car owner should know it, skilful driving with the object of making the roads of the country however, Forty body types, including, 15 the many added interior appoint- custom-built creations for its "72"ments, offers a degree of

"It looks like a careless painter safer for all users."

Its outward, and visible sign, is and 112 horse-power Imperial "80,"mobile enjoyment rarely found in had dropped a dab of red paint," are offered on four different chassis any but the highest luxury-type the manager of the Dragon Motor to be a badge to be displayed on commercial -covering the ontire motor car

Car Co. said. "There is nothing vehicle, but is only rented by the market. Factory prices range from Features of Great New "62." G81,050 for the "52" roadster to

New features of the Great New piece of red rubber vulcanized into holder and remains the property of the Order recallable at will. G$7,795 for the luxurious Imperial Chrysler "62" include rubber spring the alde of the casing and it is one With A somewhat voluminous "80" convertible sedan, with Diet- mountings, built-in crankcase of the important things on a car

literature before

says the rich custom body.

ventilating system, large and for an owner to watch. Many dol:"Field," we are bound to say that Throughout the entire range of heavier transmission, aluminium lars were spent in research before the simplicity of the original bb- body styles and types are revealed alloy pistons with Invar struts, rub-it was placed there.

ject of the Order seems to be very the results of the company's manu-ber insulated engine supports, ball į "Motor.car companies found that comprehensively swathed in facturing principle of standardised and trunnion type universal jointa with balloon or semi-balloon tyres, series of self-denying ordinances quality. Similar appearance, me- and the adoption of a worm and wheels had to be balanced to avoid which we cannot think will exdite chanical, performance and equip sector steering gear. The steering shimmying. Packard puts adjust-in the vast majority of motor driv ment features are noted in each column on all "62" cars is adjusting lugs on the rims of all of its ors any violent desire to join it. model beginning with the New "52," able to three positions, as in the wheels so that each wheel can be Possibly that is why the road to through the Great New "62" and "72" and Imperial "89" The front as carefully balanced as that of enlistment is made so rugged and the Illustrious New "72," to the seat in its touring car is adjustable a racing car. "The extra weight of thorny. No driver can become n new 112 horse-power Imperial "80."to six positions.

the valve stem of the tyre, it was) member, unless he there are nu Through the working of this Traditional Chrysler beauty and discovered by the tyre companies, she's apparently can produce qvi. standardized quality principle charm of the external contour arc was enough to throw the tyres so dence that will satisfy the exepu every model contains the enhanced in the car by the use of far out of balance as to cause the tive committee that, he has driven same advantages in perform- longer, more sweeping stream lines, stimmy effect. As tyres are pro- motor vehicle on the roads for mechanical as well as the longer bodies, drum duced this weight is compensated at least 10,000 miles during the general, sturdy type head lamps of latest styles, for by added weight at one point in three years prior to the date of construction, as doca every other and small road wheels. The sad the casing and the red dot or square application for membership-three- In other words, points out J. E. dle spring cushions, with the fine shows the lightest side where the fourths of this mileage must have Fields, the Vice-President in charge upholstery-mehair in closed and valve should be placed to bring the been covered on the roads of of Sales, the "52" will give the same leather in open cara-add material-tyre in balance.

Great Britain and Ireland; that he type of performance, within its ly to the comfort and artistry of

"Every time a tyre is changed a has not been convicted for driving acope, as will the "62," "72," or the equipment.

car owner should Bee that the to the danger of the public during Imperial "80,"

valve stem is placed opposite the the same period, nor has been fou Remarkable Performance.

As in its sister models, greater red spot, or not thor than two ponsible for causing an accident

ample inches away from 1."

on a public highway during that Body styles of each of the four roominess and even more

time. The annual subscription is lines of Chrysler cara were on dia seating capneity are attained in the "52" by the use of longer

10/- for owners and 5/- for paid play at the Automobile Show. They new

NATIONAL MOTOR SHOW.

drivers. If unsuccessful in his are the care that have brought bodies. The additional space thus

application only 7/6 of the 10/- Chrysler, in successive sensational available has been utilised to the advances; toward the top of the fullest extent to carry still further Attention of the entire auto-will be returned the balance being the United retained "to defray the expense In- automobile industry, from twenty-forward Walter P. Chrysler's ori mative industry in

centred on the twenty-eurred in making the necessary in- aeventh to third place in four years.ginal purpose to make this lowest States

The name Chrysler to-day im- priced car of his line the ideal au-eight annual National Automobile vestigations" into the bona fides of mediately brings to the public mind tomobile for the American family Show opening here on January 7th, the unsuitable applicant. Election at 2 o'clock. The event this year apparently, is not permanent, but certain definite thoughts," points of moderate means.

Outstanding among the fea-opened with 274 exhibitors dis-is renewed yearly, and the ap out Mr. Fields. "Perhaps the first

at the plicant's driving licence must jac is the remarkable performance that tures which, in the manufacturer's playing their products

his application. For was company has been an outstanding character-opinion, give the New "52" its Grand Central Place which

not very clear he istic of every car we have ever tremendous appeal in the low priced again the scene

of the big show. some reason

must also state whether be autters passenger built. Chrysler nimbleness is uni- field are its speed of 52 miles and Forty-three makes of versally recognised. A second ore per hour; its flashing accelera-cars and eighteen makes of trucks from any physical disability; his The balance approximate yearly mileage for thought is its pleasing appearance. tion; seating equipment of remark were on exhibition. Following these are reactions which able quality: n striking beauty of of the exposition included 156 the previous three years; the make include its long life and durability, external contour enhanced by colour displays of accessories and fifty-of vehicle he drives; his insurance tremendous pick-up, power and harmony in the latest styles; sad-six exhibitors of service and shop company; whether he has been refused insurance or been' asked There was also a Rexibility, ease of control and redle spring cushion seats; and an equipment. markable riding comfort,

unusual handling ease and economy ahap display. Aside from changes to bear the first quota of damage; whether he has been involved in in body styles, which, of courge, "The tremendous pi up, power of operation.

number of any accident during the previous and flexibility of earlier Chrysler Among the many features which are plainly apparent, a is made even greater for 1928 by the New "52" presents as a result other important changes have been three years, and, if so, he had to the Red Head engine. This engine of its sharing in the Chrysler stand-made in design and construction of give details, dates, and costs of Altogether an in dis.settlements. cara displayed; some is standard for a number of our ardised quality principle is the new the body styles and available, at Chrysler Red Head high compres-cernible under critical examina-quisition which reminds one seme- slightly extra cost, for every other siun engine. It is standard on the tion and others that arr impossible what of those popular documents

missioners. car we build. Not only does it in- "52" roadster and available for all to detect except through the, added sent out by the Income Tax Con crease general operating efflciency, other models at a small increase in service that they Insure. but aids in faster speed, accellera price. tion and greater hill climbing Covers Wide Buying Range. nbility.

In the four models is offered a "The working of the company's wide range of buying choice cover-

I promise that my first object standardised quality principle is ing about 40 body types, from the will close the calendar year 1

with an output of approximate) shall always be consideration for also manifest in other improvements "62 roadster with rumble seat,

all drivers, cyclists; pedestrians made during the last year. Since which sells al G$1,050 to the luxuri-45,300 cars and trucks, compare

1926, Up to and other road users, whenever I the 1927 Shows, rubber spring ous New Imperial "80" convertible with 32,058 in

hasam arriving on any public high- mountings and engine supports-sedan, body by Dietrich, which is December 1st this year Reo

produced 28,765 passenger cara first designed exclusively for the fisted at G$7,795,

and 15,842 trucks, a total of 44,607 In particular I agree! Imperial 180-have been added to The complete line of cars now

units. The December schedule (1) To give clear signals, in the the "72' and '62. Saddle spring produced by the Chrysler Corpora calls for 1,700 cars and trucks. manner approved by the police au- cushions now are also found intion is as follows:-

Production of 28,765 passenger cara thorities, to other traffic concern- every Chrysler. New type safety "62"-Coupe; roadster with rum

during eleven months this yeared when I desire to alter my locks have been added, as well as ble seat; two-door sedan: four compares with 11,128 in the full direction on the road when I am a variety of mechanical and equip door sedan; touring; de luxe coupe: year 1926, an increase of 158 por about to slow down ог stop; ment refinements, which have as-de luxe sedan.

cent.. The output of trucks, how-realising that the responsibility sisted in bringing to Chrysler, "62"-Touring; business coupe: since their adoption, the greatest two-door sedan; roadster with rum ever, fell short of the 1926. total rests with me neither to give such demand for its cars in the com-ble seat; coupe with rumble sent: by 5,086. units.

pany's history."

four-door sedan; landau sedan.

"America's Most Powerful Car." "72"Sport roadster with rum- Heading the Chrysler 1928 line ble seat; two-passenger coupe with

is the new 112 horse-power Imperial rumble seat; four-passenger coupe;

REO OUTPUT.

The Reo Motor Car Comp

PIONEER RADIATOR

ORNAMENT.

Chrysler wings, first of the orna-

"80," announced only a few weeks royal sedan: town sedan; crownmental radiator caps now generally úgo. It in America's most power.sedan; convertible coupe with rumused, are faithful reproductions | ite ble seat; custom-built town cabrio- from museum examples of the head

ful motor car. Longer than

predecessor, its increased spring length combines with other

let.

Imperial "80"- roadster new

suc-

with

CHRYSLER'S 'SUCCESS PHENOMENAL

dress worn by ancient Vikings. These hardy Norse adventurers features to achieve a luxury of rumble seat; town sedan; ave fastened wings of wild birds on

helmets fine Passenger sedan; seven-passenger their world's most distinguished

na symbols of sedan; sedan-limousine and 16

endurance and speed. They made motor cars.

creations by them equally as familiar sights on In it are found all the features other custom-built

the Seven Seas as their modern; that have contributed so material. Lo Baron Locke and Dietrich.

duplication has become in all the ly to Chrysler's outstanding

More Cars Than Phones. cess the last four years. Scores of Statistics compiled by the Chry-world's continents with the steady Improvements are evident in body sler statistical division show that growth of Chrysler sales. and chassls. So well distributed there are more motor cars than the are the innovations throughout the telephones in use to-day. The auto-1 entire model that each of its body motive industry now surpasses the in-steel business, the clothing and the types becomes practically an

In its four years of production, dividual custom-tailored creation, telephone industry in size. It has with new ideas and many options become the world's most important Chrysler has achieved one of the in both body trim and upholstery of commercial activity, except provid-greatest successes ever recorded in broad-cloths, Bedford cord mohair ing food, clothing and shelter for motor car annals. Chrysler sales and leather. This custom idea is humanity. carried through the entire model and extends to colourings, optional equipment and appointments, effect of individuality further em- phasised by the absence of manu- facturer's insignia. Fifteen bodies by three of the world's foremost

an

AUTO BUYERS DEMAND QUALITY.

"An obvious change has been custom body builders are included developing among motor car buy- the ers in the last two or three years,"

saya J. W. Frazer, Chrysler anles; manager. "Buyers are seeking'

in the llno in addition, to

Chrysler custom bodies.

for 1927 were more than six times larger than during 1924-its first year. Gains have been made an- nually at a rate 80 rapid that the Chrysler Corporation, which ranked twenty-seventh in its first. appearance at national ahows, tehleved third place this year.

HUNGARY STUDIES TAXES.

A reduction by one half in the

་

A Motoring Decologue.

The self-denying ordinances to which all this is peliminary arc thus set out:

| way.

.

signals nor to deviate from my course unless there is ample time for other road users to observe and act upon those signals.

(2) Never to overtake another vehicle unless I can do so without inconveniencing any other road user.

(3) Never willingly to stop my vehicle in any position on a public highway where its presence would constitute a danger. to other traffic. (4) To give ample space for other traffic to pass and to keep to the left-hand side of the road, under all condi- tions that might lead to danger,

(5) To drive with caution at:

THURSDAY, MARCH 22, 1928.

NEVER SUCH VALUE BEFORE IN HONGKONG

The Now Famous

"WHIPPET" "96"

ONCE MORE

RemHigher Prices

NEW PRICES NOW IN FORCE

Chassis Tourer - Roadster Coupe Coach

-H.K.$1,325 - H.K.$1,550

-H.K.$1,720

H.K.$1,850

H.K.$1,850

Cabriolet Coupe H.K.$1,750 Sedan

H.K.$1,950

THE PERFECTED "WHIPPET" IS NOW ON DISPLAY

GILMAN & CO. LTD.

HONG KONG.

DURO MOTOR CO., LTD.

KOWLOON.

1928 MODEL

PONTIAC 4 door Sedan $2,500.00

Completely Equiped

CASH OR TERMS.

IF you want information and help, we give it without prejudice and without obligation. On the question of service alone you need the help of

A. LUNG & CO.

19, Queen's Rd., C. SHOW ROOM:

+

Tel. C.1219.

SERVICE STATION: Percival St. Watchai,

all road crossings and june- (9) To return the badge imme- means sanguine that they will. taining it. But will that fact have tions...

diately my membership of the The Order of the Road adopts the any bearing on the safety of the bold policy of inviting motorists road? We must assume that those (6) To realise that by using Order terminates.

now qualified for the dipping, dimming or other (10) To abide by the decision of experience to pay for the privi- who are effective anti-dazzle devices of the executive committee re-lege of publicly announcing their O.R. already do all the order en- approaching vehicles are garding my application for mem- determination to act as patterns joins, so that the only generál

for lesa This bership of the Order.

experienced drivers, change probable will be an attempt helped on their way.

It only remains to say that the Those who know how difficult it on the part of some new drivers, courtesy is not advisable unless the road immediate executive committee consists of is to induce motorista to pay for born of the desire to possess its ly in front is known to be the Earl of Cottenham (chair membership in organisations which badge, also to qualify for its pos- That will be all to the clear. "Blacking out" is aman), Sir Arthur Stanley, Lieut.-not only do not impose any res- session. fruitful source of accidents. Col. J. T. C. Moore-Brabazon, traints but extend very tangible good, but will it have any bene- (7) To inform the Order of any M.P., Professor A. M. Low and and practical motoring advantages ficial result? accidents in which I am involy. Mr. K. Lee Guinness, Mr. A. in return for modest annual sub-

ed during the year of membership Percy Bradley is the Hon. Secrescriptions, probably will be with wherd:

(a) Damage is clone to third party or property.

(b) Damage is done to

any

WA

MODERN REQUIREMENTS.

tary and Major Frank H. Bale us in our scepticism. Possibly any Hon. Treasurer, the offices being we are wrong, but even the de

Modern traffic congestion imposes at Maxwell House, Arundel-street, sire to find that wo are does not

permit to shirk the issue, new requirements on motor car London, W.C. 2.5.

Some Philosophic Doubts There are over a million licens- builders, according to J. W. Frazer, Sales Manager. "To New 72'8" Many Refinements, quality more than ever before. lixury taxes on automobiles of 20 vehicle in my care amounting to

This is the second organisation ed drivers and out of that multi- Chrysler

car must The illustrious New "72" has an Greater quality per dollar is the horse power or less, as well asla 50 over £10,

(e) Any conviction for driving to be formed recently with the tudo no doubt there will be found meet to-day's needs a ontirely new and more powerful unmistakable trend of the times. per cent. reduction in tyres, is now

the steering. engine mounted in rubber at both The strong sales increase register being considered by the government to danger of the public is made object of inducing motorists to a few thousands who, being able accelerate quickly, respond to the

ensure the safety of the rond by to claim the good qualities and lightest touch on front and rear; seven bearing ed by Chrysler each year is due of Hungary, according to informa-ngainat mo.

(8) To make certain co far as the exercise of self-restraint and good fortune which appear to be wheel, be speady, have quick-acting, crankshaft, now counterweighed in Iarge part to this tendency of tion furnished the United States as in the Imperia! "80"; longer the buying public. It was antici- Department. of Commerce by. Its lies within my power that the consideration, for othara In. driv-casential' to qualify for member brakes and be easily parkable," he chassis, atted with rubber spring (pated in the Standardised Quality representatives In that country badre will not be exhibited on my ing, and while we have every ship, will join up and pay, for the points out. "Chrysler cars are mountings instead of metal spring principle, which underlies the on The cable states that the luxury vehicle when I am not driving and sympathy with their aims, and de- distinction of carrying a badge built to these requirements and at shackles, vo-ring aluminium-alloy tire manufacturing system of the tax on automobikes above 20 horas will not be used by any unauthorisire to see them succeed, we have whose chief attraction plainly is the lowest prices of any cars in.

to confess that we are by no stated to be the difficulty of ob- their respective price groups. power will not be changed.

[ed person, platons with Invar struts, said to Chrysler factories.