1920-03-20 — Page 12

THE CHINA MAIL.

Arrived in China

the new "toasted

cigarette

SATURDAY, MARCH 20, 1910,

LUCKY Strike, it's

called,

And just exactly

.

as you prefer 95% of your food cooked, you will now prefer your

tobacco toasted.

Cooking (toasting. broiling roasting) makes things delicious, appetizing, and savory, because it develops flavor. You don't eat raw steak or drink raw coffee. You like toast better than bread-especially buttered toast.

fresh

We toast the Burley tobacco for Lucky Strike cigarettes to develop the utmost Burley flavor and seal it in, so it's always there for you. That's what toasting does.

You're in for a new flavor when you join the Lucky Strike Smoke circle with the real Burley cigarette.

It's toasted

How to open the package

Tear off part of the top only, as shown.

Cigarettes in

paper

pack

⚫ges of 20 are

carried more

bandily

way, and keep

better and are

less likely to

spill into your

pocket.

BRITIS

20. CIGARETTES

CLICKY

RA.PATT

AN

OBACCO

LUCKY STRIKE 8

RICH'D. VA

TOBACCO

co.

LTD

Succ

CIGARETTES

OBTAINABLE AT ALL TOBACCONISTS.

Toasting improves tobacco

just as it improves bread.

Thit Advertisement is issued by British American Tobacco Co. (China). Iti