1919-10-18 — Page 11

10

THE CHINA MAIL

SATURDAY, OCTOBER 18 1919,

Arrived in China

the new

تنام

"toasted" cigarette

UCKY Strike, it's called. And just exactly as you prefer 95% of your food cooked, you will

now prefer your tobacco toasted.

Cooking (toasting, broiling, roasting) makes things delicious, appetizing, and savory, because it develops flavor. You don't eat

raw steak or drink raw coffee. You like toast better than bread- especially fresh buttered toast.

We toast the Burley tobacco for Lucky Strike cigarettes to develop the utmost Burley flavor and seal it in, so it's always there for you. That's what toasting 'does.

You're in for a new flavor when you join the Lucky Strike Smoke circle with the real Burley cigarette.

It's toasted

Teror

How to open the package

Tear off part of the top only, Cigarettes in

paper pack-

sges of 20 are carried MOTO.

handily this

way, and keep better and less likely to spill

into your

pocket.

20

AMERI

R.A

PAT

shown.

ERSON

TOBACCO

LUCKY STRIKE 8

RICH'D

BACCO

VA

IT.D.

CIGARETTES

SUCCESSOR

OBTAINABLE AT ALL TOBACCONISTS.

Toasting improves tobacco

just as it improves bread.

This Advertisement is led by British-American Tobacos!Co: (China) Ltd.