CO537-6578 — Page 56

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2.

If we are

>

how can we do still better, in fact what are our

objectives? Are we aiming at the right targets and are we hitting

them? It is your views that we want on all these things, and I

don't propose to give my own at any length at this stage. I will

only try to outline some of the principal factors which seem to be

involved.

I suppose our first objective is to try to create a wider

knowledge of our own country and by that I don't mean the United

Kingdom alone, but the Commonwealth a wider knowledge of what the

United Kingdom and the Commonwealth are thinking and doing. And

this I suggest not merely from the point of view of pride in doing so but in order to make as many friends as we can and perhaps to

inspire some ideals and inspire confidence in our determination to

uphold what we believe is right and to resist the menace which now

threatens us all. That brings me to what is generally referred to

'negative" propaganda, that is the fight against the Communist

As

menace,

which seems to me a very positive form of propaganda at the

moment. It is at all events our major task and the task which most

wants discussing here. The cold war at the moment is becoming

uncomfortably hot, although it still seems to conform to what I

at all events believe to be the definition of the cold war which I

will give you as follows: "the attempt of international Communism

directed from Moscow, to establish its domination and its

totalitarian brand of political and economic organisation throughout

the world by all and every means short of open war directly involving

the Soviet Union. JP

Propaganda is not the only means of meeting the

"cold war" although there is often a tendency to take refuge in the

theory that it is entirely a matter of propaganda. Propaganda is

immensely important but in my view it must either rest on achievement

or must create the foundation for achievement. The "cold war"

itself requires combined action, to which propaganda is an ancillary

and a very important ancillary, in the political, the economic and

the military sphere. And I think that although the outlook is

/extremely

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