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Hong Kong to launch major promotion in USA
The Chief Secretary, Mrs Anson Chan, will lead a high-powered delegation to take part in a major promotion in the United States next month.
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Known as "Hong Kong-USA '96", the promotion will take place in three major US cities - New York, Dallas and Los Angeles between June 3 and 11. It is jointly organised by the Government, the Hong Kong Trade Development Council and the Hong Kong Tourist Association.
The delegation comprises more than 20 Hong Kong's top businessmen and senior Government officials who will speak at business conferences. In addition, there will be workshops focusing on financial services, high-tech manufacturing and tourism in Hong Kong.
A Government spokesman said as part of a continuing effort by the Government to publicise Hong Kong overseas, a country is selected each year for a major promotion. A similar promotion was staged in Europe in 1993, the United States in 1994, and in Japan last year. The United States is chosen again this year because of its importance to our trade and its strong ties with Hong Kong.
He said the objectives of the promotion were to enhance the understanding of Hong Kong and business opportunities which Hong Kong can offer as a gateway to China and the Asia-Pacific region; as well as to strengthen the traditional economic ties between Hong Kong and her second largest foreign trading partner.
Apart from the business conferences, promotion activities also include fashion shows featuring the work of Hong Kong designers, concerts by the Hong Kong Chinese Orchestra of the Urban Council and an exhibition called "Hong Kong Wonders Never Cease" showing the many facets of Hong Kong life.
There will be film festivals in which a total of nine Hong Kong films will be shown. The premiere of "Hu-du-men" on the opening night of the film festivals will be attended by the leading actresses Josephine Siao Fong-fong and Anita Yuen Wing-yee as well as the director Shu Kei.
A variety show featuring some of Hong Kong's top artistes will be presented by Television Broadcasts Ltd. at the Universal CityWalk in Hollywood. The programme will be televised in the United States and Hong Kong.