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TUESDAY, JULY 14, 1987
THE NEW PUBLICITY MATERIALS
WILL BE SCREENED BOTH ON TELEVISION AND IN LEAFLET.
A INCLUDE
30-SECOND FILM WHICH CINEMA, A POSTER AND
IN ADDITION, THERE WILL BE NEWSPAPER ADVERTISEMENT, TUBE
SEX PRACTICES CARRYING MESSAGES ON SAFE TRANSIT RAILWAY COACHES.
FOR
DISPLAY IN
CARDS THE MASS
WAS LAUNCHED IN LATE APRIL AND AT THE
THE FIRST PHASE OF THE CAMPAIGN THIS YEAR WITH THE OBJECTIVE TO AROUSE AWARENESS ON AIDS SAME TIME TO PROVIDE THE PUBLIC WITH BASIC INFORMATION ON THE AND ITS MODE OF TRANSMISSION AS WELL AS THE METHODS OF PREVENTION.
PROGRAMME
ON
AIDS IS THE EDUCATION PUBLICITY IMPLEMENTED BY THE COMMITTER ON EDUCATION AND PUBLICITY UP IN JANUARY 1987.
BEFORE THE START OF THE CAMPAIGN, EARLY APRIL TO PROVIDE A BASELINE OF THE AND KNOWLEDGE ON AIDS.
DISEASE
PLANNED AND ON AIDS SET
A SURVEY WAS
CONDUCTED
IN
LEVEL OF PUBLIC AWARENESS
29 TO A SECOND SURVEY WAS ALSO CARRIED OUT BETWEEN MAY 21 AND
CAMPAIGN 80 AS ΤΟ TEST THE EFFECTIVENESS OF THE FIRST PHASE OF THE MEASURE THE CHANGE IN PEOPLE'S AWARENESS AND ATTITUDE TOWARDS AIDS.
A
THAT THERE WAS THE FINDINGS OF THE SECOND SURVEY REVEALED
TV, CLAIMING OF PEOPLE INCREASE
THE PROPORTIONS IN SIGNIFICANT
OF LEARNING ABOUT AIDS AND POSTERS AND PAMPHLETS AS THEIR SOURCE SUBSEQUENT DECREASE OF THE PERCENTAGES MENTIONING OTHER SOURCES.
TENDED
FOR OLDER AND LESS WELL-EDUCATED MALE RESPONDENTS, THEY
FILM AND DOCUMENTARIES TO REMEMBER MORE ABOUT THE SHORT PROMOTIONAL ON TELEVISION THAN THEY DO ABOUT NEWS REPORTS.
THE MORE SEXUAL PARTNERS
THE RESPONDENTS ALSO BELIEVED THAT ONE HAS, THE MORE THE CHANCES OF CONTRACTING AIDS.
THERE WAS ALSO A RISE IN THE AWARENESS OF THE AIDS SERVICE PROVIDED BY THE MEDICAL AND HEALTH DEPARTMENT.
SINCE THE START OF THE CAMPAIGN, A TOTAL OF BEEN RECEIVED BY THE COUNSELLING SERVICE.
COUNSELLING
5,239 CALLS HAVE
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