FRIDAY, FEBRUARY 10, 1978
TENDERS INVITED FOR OPERATING AN ADVERTISING SCHEME
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KEEN COMPETITION IS EXPECTED FOR THE RIGHT TO OPERATE A COMMERCIAL ADVERTISING SCHEME IN THE APPROACHES TO THE STAR FERRY ON BOTH SIDES OF THE HARBOUR.
A GOVERNMENT SPOKESMAN SAID TODAY (FRIDAY) THAT THE AREAS WERE CONSIDERED PRIME SITES BECAUSE OF THE HEAVY PEDESTRIAN MOVEMENT CREATED BY FERRY PASSENGERS USING THIS CROSS-HAR BOUR ROUTE.
+WE REGARD THIS AS A MAJOR OPPORTUNITY FOR OUTDOOR ADVERTISERS TO REACH A WIDE-RANGING SECTION OF THE COMMUNITY, INCLUDING HIGH INCOME-EARNERS COMMUTING BETWEEN BUSINESS DISTRICTS ON HONG KONG ISLAND AND IN KOWLOON, THE SPOKESMAN SAID.
+THERE IS ALSO CONSIDERABLE POTENTIAL FOR REACHING A SIGNIFICANT NUMBER OF TOURISTS WHO ARE SUBSTANTIAL SPENDERS IN HONG KONG.+
A NOTICE HAS BEEN PUBLISHED IN THE GOVERNMENT GAZETTE INVITING TENDERS FOR THE RIGHT TO INSTALL, OPERATE AND MAINTAIN AN ADVERTISING SYSTEM COMPOSED OF DISPLAY PANELS, SHOWCASES, POSTER BOARDS AND OTHER ADVERTISING METHODS.
SUBJECT TO AN ACCEPTABLE TENDER BEING RECEIVED THE CONCESSIO WILL BE FOR A THREE-YEAR PERIOD FROM MAY 1, 1978 TO APRIL 30,
IT WILL BE RENEWABLE BY NEGOTIATION FOR A FURTHER THREE YEARS,
THE SPOKESMAN SAID THAT AN OVERALL CONCEPT TO ENHANCE THE APPEARANCE OF THE STAR FERRY APPROACHES WAS REQUIRED. IT SHOULD INCLUDE A STANDARDISED SCHEME FOR DIRECTIONAL SIGNS APPLICABLE TO USERS OF THE FERRY APPROACHES.
1951.
THE ADVERTISING DEVELOPMENT OF THE AREAS WILL BE LIMITED TO NOT MORE THAN ONE THIRD OF THE AVAILABLE SPACE, THE SPOKESMAN ADDED. ANOTHER REQUIREMENT WAS THAT NOT LESS THAN FIVE PER CENT OF THE USABLE SPACE SHOULD BE ALLOCATED FOR GOVERNMENT POSTER ADVERTISING.
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