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MR. CURTIN ON "ADVERTISERS' URGENT WAR JOB"
HELPING TO CUT OUT UNNECESSARY SPENDING
....11.3.42...
SYDNEY, WEDNESDAY.
"ADVERTISERS HAVE AN URGENT WAR JOB AND THEY MUST
OVERHAUL ADVERTISEMENTS AND WEED OUT RUTHLESSLY EVERY INCITEMENT TO UNNECESSARY SPENDING AND WASTE OF RESOURCES," SAYS MR.
CURTIN, THE COMMONWEALTH PRIME MINISTER.
ADVERTISERS, HE SAYS, WERE PROBABLY MORE RESPONSIBLE THAN ANYONE ELSE FOR THE IMPRESSION THAT AUSTRALIA DID NOT SERIOUSLY MEAN AN ALL-OUT WAR,
MR. CURTIN GIVES SEVERAL EXAMPLES SUCH AS "MODERNI SE THAT EATHROOM", WHICH MEANS WASTED MA POWER AND MATERIALS REQUIRED FOR WAR PURPOSES, AND "TRAVEL BY AIR", WHICH RESULTS IN WASTE OF PETROL, PILOTS AND MACHINES NEEDED
URGENTLY FOR OTUR