化交育教 真一張五第日十二月二年乙墓 育教僑
中鬧會考專欄
經濟及公共事務科
(二十)
ECONOMIC AND PUBLIC AFFAIRS (#20) Questions(20) How may the trade wcf Hong Kong be expanded? Discus: what is being done by Local or ganizations that are directly connected with trade.
Answer:
As international trade is essent ially a global competition, it is Imperative that Hong Kong should be.
able to
compete with overseas
countries on a firmer foothold using whatever resources available at this time, and oparing no effort whatsoever to widen our existing markets, and at the same time, to find new markets, for our products.. To start, with; our manufacturing industries must aim at improving the quality of production. Slipshod work always ends up with poo tend quality goods. Modern buyere:
to develop a.dise riminating taste.. for foreign goods..
If the trade "Hong Kong maric
made" is to gain. 「the confidence of overseas, buyers: then our manufacturers should not give them cause for complaints.
Packaging is another important,
though often a neglected matter. The way. a finished product s -packedy or capped has a paycholo gicel influence over the buyer's demand..It is therefore notin/ common sometimes to find a customer willing to pay for a higher price for the game product if the packag ing is done more attractively whether this is. inductive to giving a buyer prestige or pride, human nature, as it is, tends to go for good things, both within and without,
A
一
product, that is superior in.
WAH KIU YAT PO
quality, and attactive in the: way. it is wrapped, also needs to be advertised before .gales for the product can go up. Publicity cam. paigns:can be very helpful 远 establishing a better impression of the product in the ooneumer la minda eye.". Trade missions should there- fore be sent to major cities all over the world. We should also organize exhibitions or participate in trade fairs, The ides of hoid- ing
Week! in other
Kong
of countries is also wo sth. exploring:
and trying. iouis
With this
factor i
the Trade Development Council came. into operational existence in Sept- ember 1966. Today, its princimī work is focussed on four main ob-
(a) to assist Hone Foll urers in
in finding new markets. their exporta
Hong Kong manufact-
for:
де
(b) to snoourage arid ascist 1001 erchants to improve and expand their publicity work in overseas countries for Hong Kong-made goods.”
(b) to act in an advisory capacity giving Goverment information on
the expansion of our trade, "
[(a)"to, co-ordimte efforts of
| APR 1975
報日僑華
CITY HALI
二期星
enterprise towards the promotion of our export brade”.
The Trade Development Council has 2130 organized resident represent- atives from Hong Kong to be state
loped in various countries abroad, 1920h as America, Australia and
It has aleo" organised. Horng. France. Kong's participation in various international trade fairs such aé the Sydney Trade Fair Oct. 1967 and the uremberg Imde Fair (Feb, 1968 Another important organization to Local businessmen is undoubtedby the"Hong. Hong Expert Credit Insure ance Corporation which provides un gomprehensivo shipment,policy to cover economic and political daka which are not covered by ordinary. marine insurance policies, Trading can now be greatly facilitated and new markets can be more easily. found for Hong Kong made goods. The Productivity Centre and Council is another organization that has helped 100al merchants in the following four ways:
(a) to improve the quality of
their goods;
(b)
to accept modern techological mothods of production;
both the Government and private) to cut down, n'roduction costaz.,
日一月四年五七九一展公年四十六國民中
(d) to train skilled workers for
factory work.
Certificates must be issued for goods that leave the Colony as exports in order to prevent goods not actually made here or inferior- qwaiity gooda made in Hong Kong, from getting into our export trade, otherwise they may ruin our reput- ation. Besides the: Govement, th社 Hong Kong General Chamber of Comm-
erce, the Indian Chamber of Commer ce and the Federation of Hong Kong: Industries issùé these certificatea Goods Are therefore carefully chooked, and inspected before these.
Bertificates are issued to the manufacturers. These threè private organizations also help to publici- Be our exports by sending pamphlets business reports and "periodicals to
countries abroad from time to time.
The Hong Kong Exporters' "Associ- ation, on the other hand, has the responsibility of dealing with our export problems, protecting our reputation as a growing and dros-
parous commercial centre, ard finally of fostering our overseas markets.
The Chinese Manufacturers' Asso- olation, through its annual exhibi→ tion, df. Hong Kong produote has adeo helped our trade to flourish. It also organizes. träde missione. to.
visit overseas countries. It also Lagues. Certificates of Origin to factories which are members of the Amaociation.
In order to assist in the deve lopment and dispansion of the cottor textile industry in Hong Kong, the Hong Kong' Cotton Spinners' Associate
Today 16 don was formed, an 1955. gives its members hel
now production methods are to be
mprovedIt also helps ite、memm bere to expand their markets abroad. The Association also promotes social Justice among workers employed in“ the cotton textile industry.
Exercise for Next Week 5, 21,·Explain why" "management" is an
essential factor of production.
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