D'YE KEN
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Мама
THE ORIGINAL
HAIG?
T
THE HONGKONG DAILY PRESS, SATURDAY, JUNE 13TB, 1925
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BAYE AND RELEAZLE 'LADIAH AILMENTE, Taller DR. LE CLERG'S, SOAP 11, of
LORD LEVERHULME,
LATE LORD NORTHCLIFFE,
FROM GROCER'S BOY TO HEAD OF HIS WORK FOR THE EMPIRE'S
£57,000,000 CONCERN,
3
The rise of Lord Leverhulme (whese death was reported recently) from ob scure beginings to a position of vast wealth and rnormous commercial power is one of the great romances of modern business.
William Hesketh Lever, the son of a wholesale grouer in a small way, was
Lancashire. Bolton, in LLE September 19th, 1831. Ho entered his father's business in 1507, but at the Inge of 23 he started as grocer.ca his awu at Wigan, and so successful was he thit 9 years inter he sold out for a sum of £80,000.
born
ort
赴
GREATNESS.
You wou't find any interest in Empire settlement now that Lord North- cliffe, has gone," said Mr. Lloyd George to Sir William Beach Thomas, K.B.E.. the distinguished journalist, who com
atocks ments He was right: A boom not uncommonly coincides with a slump in causes."
ግና
His Lordship, we are toll. WIIN deeply a journalist that a bad paper ル discord might a affected him, as musician In deciding business matters he had some gift of half-womanish intui- tion, intensely valuable in business affairs, Evidence of this is afforded by the story as well as in producing a newspaper. of a visit to the great piper mills estab
This is one of many arrosting side- lights upon the career of Lord North- fiffe, which appear within the pages of "A Traveller in News," by Sir William Beach Thomas (Chaplain and Hall, 138.). Lord Northcliffe sent his journalists into all corners of our warld-wide Empire, It was in 1866 that he went into the and the national importance of their soap business, which was to prove the work is strikingly emphasized by a pern- source of his fortune, by acquiring aal of this brilliant book, whese rovers small soap factory in Warrington. At anveil many delightful reminiscences. first he employed only 12 people and The author gives many pen pictures of prošliced 20 tons of soap a week, but the character of Lord Northcliffe, who has it is said that within a year the pro- been much misrepresented. duction had risen to 130 tons a wiek, and that after a few years his incom was already 230,00 per annum, though he declared in a speech that he and his wife at that time lived in house of a rental of less than 30.
Mr. Lever was nothing if not thor. ough.
His idea was to put a new soup on the art and for several weeks | he enrried about a dozen names' with.
him, turning them over in his head,lished in Newfoundland. Things were until he dually decided upon the nuw
not going too well and no one could de world-famous puure of Sunlight Soap." tect anything wrong. except that com- It was in September 1899 that Portparative failure lay with the buman ele ment. Lord Northcliffe went out accom- Sunlight, the model town, came to panied, not by experts in pulp and paper existence
thi ourshland of the but by his wife and some friends, and Mersey, and bere along the great basi-within a week he had put his finger on ness of Lover now produces every week the weak spot and named the remedy. (some 4,000 tons of scap.
"The failure was 'social dulness, and LEVER BROTHRS.
the cure was the kinema." Lord North- Lever Brothers was floated as a limit. cliffe's perception. It is added, was almost diability company in 1894, and is uncanny, Never was a man with better now has it issued share capital of eyes and cars. His hearing way so acute 6.627.5406, of which £2,400,000 in ind under such control that he could ordinary shares held by the Lever fami- listen to any conversation he pleased at ly and the rest in preference, and pre- lunch party of thirty, ́ ́ ferred shares, the halders of which num ber 187,000.
J.
Sic W. Beach Thomans came into pro- minence as cne of our five official wär The company's assets amount to ever correspondents in France, and in his re- $73,000,000, of which £50,000,000 consists miniscences of tls work he emphasizes of interests in associated companies and the continuous and vehement pressure of other investments. These interests is Lord Northeliffe in securing, proper ac- clude the control of over 60 British co-counts for our people of the work of our panies, including such big soar con- soldiers. "It was tempting when the Erasmic, Fears. war ended to tell the rather pitiful and Crosürld, Joseph Watson, Gossage, very humorous tale in detail of the war Vinolia, besides Sanitas Disinfectants, correspondents," but the facts are illus. MacFisheries, and the Niger Company." trated characteristically with a few skir
There are also numerous subsidiaries mishes only.
CITA 115 Knight.
in the Far East Australasia, South and West Africa: Capada," South Ame ric, and the United States.
تو میده
It is extraordinary what little straws i showed observant men which was the
Lord Leverhulme he was made war winds were blowing. Sir William got baronet in 1911, a baron in 1917, and a viscount in 1929-was all his life a man of indefatigable energy, and he owed his success largely to his powers of work and organisation and to his imagina tive foresight. He said himself on one Occasion:
NEVER SMOKED.
to know when active operations were about immediately he noted the presence of the "C.O. pigeons." The King, when in France, used to speak to the war cor respondents, and the first time Sir Wi
in was presented his Majesty' asked How long he had been in France, Sir of the wa7, but not all the time in this William answered "Since the beginning
The Prince of Wales, as A.D.C. is a
into touch with the war correspondents. One day, when accompanying Sir Wil
The
If I had not had an inborn delight in organisation, in marshalling in proper order; if I had not had an infancy dress." and to his relief the King antiable thirst for expansion and for laughed loud and long, and called the the trial of novel methods; if I had Queer to enjoy the joke. felt at 3.30 that, merely because the usual day's work was completed, corps commander, naturally was brought could return home and in nothing more for the remainder of the day: and if I had not been willing to folliam to see a new weapon, their footsteps low the business from one expansion were so dogged by a conscientious kine to another, the present business, could ma operator that the Prince exclaimed never have been built up...
with a sort of angry humour, "Will_no one kill that photographer 14 parallel with Hears 11.'s petulant out- lle never smoked, he drank sparing burst, Will no one rid me of that tur- ly. he rose at 4.30, and retired to bed bulent priest?', was inevitable. What, a when possible, at 10. To the end of chance was offered to seek promotion and life he remained at the head of the huge Royal favour by turning a revolver on business he had organised and created, the too conscientious photographer!" and even as late as last winter he made Discussing details of a visit to Ame- a six months' tour of the Niger Comics, Sir William points the interesting pany's properties in We Africa. Og moral, when comparing British and his return from this je aey he declar American journalising that there may be ed that the healthiness of West Afrien | False aphasia in the British Presa,” but had been changed from the so-called there is no falsification of fact. "white man's grave" to the "white Lord Northcliffe, we, conclude, after man's resurrection and health restora" years of rather contrary opinion, had tion.'
come to the profound conviction that Work was, indeed, his delight, and without Empire settlement and a read- he onco declared:
justment of population Britain was in a very bad case. Britain was too full| und Australia too empty.
Doctors know that health-and there can be no happiness without health- can only be maintained by full exer- A curious discovery while in Canada cise of mind and body-brisk, strenu- was that of efforts to interbreed Hereford ous exercise-not an amble for a walk cattle and the buffalo, so as to evolve a --not a drawl for a tallk-not a dream type that will enjoy the same conditions for a thought-but full-booked, ac of climate that the wild buffalo enjoyed. tive work of brain and muscle. This Some think that the hope is near fulfil- exercise can only be secured by netivement. If so, a ingre real source of wealth life with a definite object to struggle | than a new gold mine will have been for, to work for, to strive for, au ob tapped."
jeet to bring our best faculties into:
play and maintain them in constant activity.
Hard though he worked, bin interists Although a man of great generosity, Lord Leverhulme was also endowed with went far beyond business, His house in Hampstead was filled with magnifich pugoncity, and although a Liber- cent works of art, and at one time heal in politics he had much of the was the owner of the crisbrated Bennett nulcerat in his nature.
It will be remembered that in "1920 collection of Chinese porcelain, for he evoked the ire of Mr. Augustus John which he paid £275,000. A keen play your, he was president of the U.P. Club by cutting the head out of a portrait in 1918. From 1908 to 1910 he was of him he had painted and keeping Liberal M.P. for the Wirral division of that alone, and that the consequence Cheshire, and altogether his interests was an animated controverss, and that,
in the following year, he had a dispute: were many and varied.
So were his, benefactions. In 1918 he with Sir William Orpen (happily amie. bought the remainder of the lease of ably settled). the price to be paid for Stafford House and rented it to the a portrait of him as Mayor of Bolton. nation. Ho gave buildings to. "Lizér, His racy exchange of views with Sir pool University and a pathological and Hugh Clifford, Governor of Nigeria, bacteriological museum to the Revhich came to a head in March, 1925, will also be remembered-an exchange Institute of Public Health. He gave when Sir Hugh, who bad officially en- magniscently furnished art gallery Port Sunlight in memory of his wife
tertained him at Lagos, declined to br and he offered the island of Lewis, his private guest on his yacht in return. which he had bought in 1918, and where 4nd when he was created a viscount, be attempted, in vain, to found a great Viscount Leverhulme of the Western fishing industry, to the islanders, but also various Scottish patriotic bodies on their refusal sohl it in 1921 –
cxpressed strong disapproval, but Lord Leverhulme remained unmoved.
A
GROSVENOR HOUSE.
He was, indeed a born fighter and Lord Leverhale gave £300,000, as a throve on opposition. He married a speculation, for the Moor Park Estate Miss Hulme in 1874-his title in in Hertfordshire and £125.000 for an es amalgamation of their two surnaincy— tate in CheshireOne of his last pur-and she died in 1913. He is succeeded chases was #: 60 years lease of Crosby the Hon. William Hulme Lever, his venor House, which he bought in Octo only son, who was born in 1888, and ber, 1924.
is acting chairman of Lever Bros, and a-director of many other companies,
(Continued on next Column),
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[108