2.6
Educational Sectors
The English speaking segment would inevitably embrace the higher educational groups namely those with secondary education and above.
Table 2.3
Educational Attainment
1983
1988
39
Degree Course
Matriculation,
2.9 ]
19
4.5
1
Post Secondary
8.1 1 52.2%
9.5 1 57.6%
Secondary
41.2
]
43.6 ]
Primary or below
47. 8
42.4
100.0
100.0
Potentially the SMATV demand sector in terms of education equals 57.6% of the population.
2.7
Income Sectors
The higher income sectors correlate closely with the higher educated and bilingual sectors. In our market research they were most interested in the programmes envisaged in a satellite service.
Table 2.4
Monthly Household Income
olo
> $15,000
17 ]
between $10,000 and $15,000 < $15,000
33 1 50%
50
100
གནས་བ ་ཆགས་པ་ ནི་
Thus
The average household income is $9000 per month. those above (50% of the population) would be potential SMATV customers.
3